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Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

The overarching goal of this next phase is to humanize the customer experience with new AI-powered conversational intelligence, mobile offline access, and innovations to the Customer Data Platform. . With these advancements in capabilities comes a need for new vocabulary to adequately encapsulate those capabilities. Embracing Evolution.

Marketing 101
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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

These barriers and disruptions to visibility, access, privacy, and safety impact people’s online experiences—and have offline consequences. Center language justice in your content strategies. Language justice is the fair and equitable use of language in all aspects of society.

professionals

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. And above all, always include your nonprofit’s name and logo prominently.

Mail 75
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Choosing the Right Technology to Build Your App

Forum One

For example, if you are making an app that is highly graphics-intensive, building your app using a native programming language of each operating system is the way to go. But, for most purposes, native compiled apps generally have the same benefits as apps built in native programming languages. . Native apps.

Build 64
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June 2011 Community Builder Chat Archive (#CommBuild)

Amy Sample Ward

Even the language used to enage has to be carefully crafted to avoid priming and group think. About the CommBuild Chat: These monthly chats originated out of the #4Change network and are open to anyone interested in learning and sharing about building community, on and offline, with the use of social media or other technology tools.

Community 123
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Project AWARE Dives Deep Into Ocean Data, Turning Scuba Divers into Citizen Scientists

Beth's Blog: How Nonprofits Can Use Social Media

By launching My Ocean , an online community of more than 9000 divers, they shifted a lot of offline activities onto their website: dive leaders, volunteers and advocates could connect; find dive events and activities taking place nearby; promote their own events; talk about local issues and ideas and celebrate one another’s successes.

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Best Practices for Securing Data in Humanitarian Crisis Situations

Saleforce Nonprofit

Overall Salesforce.org admin guidance: Enable Multi-Factor Authentication (MFA): A key security feature of Salesforce intrinsic to being a cloud service is that while some tightly controlled data can be stored offline/on-device, systems are cloud based and access to all data requires authentication. Learn more in the MFA Guide.

Practice 120