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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg.

Test 52
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 295
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The CEO Test

Eric Jacobsen Blog

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Today brings a must-read book for leaders at all levels.

Test 52
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100
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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Nonprofits can make their year-end email campaigns more accessible by providing alt text for images, clear and simple language, and offering options for large font sizes. However, this is not a universal rule.

Practice 235
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How to Right-Size Impact Management for Your Organization

Saleforce Nonprofit

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

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