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2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. Keywords are bid on by many companies.

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . So help your colleagues by asking away.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011.

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Membership Retention Rate: How Associations Can Retain More Members

Neon CRM

Membership retention rates for nonprofits vary widely. But, regardless of your mission or industry, member retention is vital. If you want to improve your membership retention rates, you need to nurture and build your member relationships consistently. What’s Affecting Your Membership Retention Rate? 5833.5833×100=58.33

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Actionable Insights Hidden In Your Acquisition Results

Kindful

At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Metric 2: Response Rate. The second metric that I review is the campaign’s Response Rate.

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