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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 277
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. Website visitors (what did traffic look like on a monthly or quarterly basis?).

Metrics 74
professionals

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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE. Hit me up if you want to talk about this.

Metrics 113
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Example: A healthcare association noticed a spike in enrollments for healthcare management courses during the months when industry conferences were scheduled.

Analytics 169
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Let Data Drive Your Decisions

Bloomerang

Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions. Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. Think about what metrics you will use.

Data 99
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The End of Expertise and How Associations Must Adapt

The MatrixFiles

How is declining trust affecting your industry or profession? Many association execs expressed the belief that declining trust is affecting their industry, including execs from higher education, medicine, public health, foreign affairs, media, real estate, government, technology, science, veterinary medicine, and libraries.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

Library 104