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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

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What Will Be The New Normal For The Event Industry?

AccelEvents

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small. Connecting Local Events.

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How To Leverage TikTok for Nonprofit Marketing and Fundraising

Media Cause

Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. But here are some TikTok tips for your nonprofit marketing to make it all a little easier. The post How To Leverage TikTok for Nonprofit Marketing and Fundraising appeared first on Media Cause. What Is TikTok for Good?

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Chasing Sasquatch: Assessing Your Organization’s Marketing Maturity

sgEngage

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. That’s why it’s important to have internal conversations about how much data your organization feels comfortable sharing and what data is proprietary and should not be used with public AI tools.

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Guide to Marketing Virtual Events

AccelEvents

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. Vince Talucci of the International Association of Chiefs of Police went on a listening tour to solicit deep member feedback. Then, they act. Successful organizations are committed to making their member journeys amazing.