Every Nonprofit Needs Internal and External Ambassadors

NonProfit PRO

Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. Cause Marketing Volunteers

10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Here are two examples from the Best Friends Animal Society and the International Rescue Committee : 7.


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Guide to Marketing Virtual Events


Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Promotion Strategies to Use When Marketing Your Virtual Event. Affiliate marketing through presenters or exhibitors.

We're looking for a Summer Marketing Intern!

Wild Apricot

Here's a great Summer Marketing Internship opportunity for a new marketing professional in Toronto’s growing technology sector! Our marketing philosophy revolves around the idea of bringing customers to us by being approachable rather than going for a traditional “hard sell.” We are focused on keeping our marketing messages simple and direct, and to being a key source of industry knowledge and best practices, as.(

International Museum Day 2020: Tips To Engage Supporters

Connection Cafe

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”.

HOW TO: Tweet for an International Audience

Nonprofit Tech for Good

Obviously nonprofits that work internationally would be wise to tweet around the clock, but even nonprofits that limit their mission and services to their own country, province, state, city, or village should experiment with being a global twitizen. It’s also an incredibly fast Web browser, particularly on social sites and now accounts for 20% global market share.

Guide to Marketing Virtual Events


Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Promotion Strategies to Use When Marketing Your Virtual Event. Affiliate marketing through presenters or exhibitors.

6 Video Marketing Tips For Nonprofits

NonProfit Hub

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. So, here are a few tips to bear in mind when putting together a marketing video for your nonprofit. Featured Nonprofit Content Nonprofit Marketing

Celebrating Women Leaders in the Arts & Cultural Sector for International Women’s Day 2020

Connection Cafe

We look to Aubrey as a leader in new audience development, member and donor engagement, marketing, and administration tactics. Arts & Cultural #IWD2020 International Women's Day

Omnichannel Marketing for Mission-Driven Organizations

Forum One

This online behavior and user journey are why modern mission-driven organizations need to have an effective omnichannel approach within their marketing strategy. What is omnichannel marketing? This means better context and communication internally.

Have You Hired Your Interns Yet?


I would like to challenge our customers and our suppliers to make this the summer to get serious about hiring interns. The key is to be thoughtful about your sources; go to the appropriate college department or to certain key professors who specialize in the fields in which you need an intern. Note that this challenge is to hire an intern. Sure, in this job market you can get good talent for free, but that is taking advantage of the economics.

Top 2021 Fundraising Strategies: Choosing Digital-First Options When It Comes to Fundraising and Marketing


You may think some are more management or marketing strategies. You can’t fundraise effectively without strong management and marketing. Fundraising, marketing, and management must be seamlessly and purposefully integrated. . Mastering relevant content marketing.

An intern's perspective

ASU Lodestar Center

I’m in the public relations/communications/marketing industry, and internships were not required in either my undergraduate or graduate degree programs, but speaking to professionals in this field, they are definitely encouraged. I have since had the opportunity to work at multiple nonprofit organizations as an intern, where I learned what I was good at, improved on many of my skills, and learned what makes a good internship program. posted by Colleen Dunbar , Project Specialist.

Social Media at AFP International Conference

NCE Social Media

Demystifying Online Marketing for Nonprofits. Marketing That Matters: 10 Practices that Profit Your Organization and Change the World. Tags: Education and Training Facebook Marketing and Awareness Microblog Tools Video Wordpress twitter AFP afpnola ammado givezooks theport conference I’m back from the Association of Fundraising Professionals ( AFP ) conference in New Orleans, LA. There were social media companies there hocking their wares.

5 Tips for Creating Impact with Omnichannel Marketing

Forum One

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Establish an internal governance structure.

The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. Social Media Marketing Templates. Social Media Marketing Tools. SOCIAL MEDIA MARKETING STATISTICS. SOCIAL MEDIA MARKETING STRATEGIES.

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Organization: Women for Women International. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Because Women for Women International has an engaged and vocal online supporter base, I am lucky that my time investment usually pays off. Are you currently investing resources in mobile marketing i.e, I just finished the Women for Women International social media strategy for 2011 today, actually.

The Awesome Power of Internal Triggers

Allegiance Group

That is the power of an internal trigger. When you do an action, your internal trigger directs you to use their product. However, the most frequently visited websites, the most addictive platforms, the ones you visit over and over again, create an internal trigger for their users. Of course, we don’t all have the luxury of billions of dollars and brilliant IP, and very few websites can create such powerful internal triggers.

The Art of Effective Digital Workplaces: A Communication Style Workshop

Charity Village

Careers and Job Search Human Resources Internal Communications Marketing & Communications Personal Development Webinar Recordings Workplace Issues

Marketing and Partnerships Coordinator in the USA or Canada

Cloud 4 Good

Cloud for Good is looking for a self-motivated individual to support the marketing and partnership teams. This role will be responsible for marketing-related sales support, projects, and customer satisfaction follow-up. This is a great opportunity to experience and contribute to both marketing and partnership roles at a leading Salesforce consulting partner while making a direct impact supporting sales at Cloud for Good. before passing to the Marketing Director.

SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. We make no claims to suggest that SEO is a silver bullet, but instead, insist that SEO should be part of an integrated marketing plan to gain exposure online. Digital Marketing Plan Chapters.

10 Nonprofit Marketing Experts’ Best Fundraising Strategies

NonProfit Hub

Marketing and fundraising at a nonprofit is tough. . But knowing which channels to tap, what your messaging should be, and how to diversify your marketing mix can be overwhelming. . A strong, content marketing strategy. A relevant, engaging content marketing strategy.

Four Trends to Follow at AFP’s 2017 International Fundraising Conference

Connection Cafe

Segmenting for Success: New Data Insights and Best Practices to Power Your Segmenting and Marketing Strategies – Melissa Bank Stepno , Practice Manager, Blackbaud. Nonprofit News #AFPFC AFP International Asha Curran Chuck Longfield data analytics Digital Fundraising Strategies Fundraising Conference Fundraising Fundementals Gail Perry philanthropy trends rachel muir Steve MacLaughlinThis year’s AFP fundraising conference is all about disruption.

Marketing Your Nonprofit’s App Effectively: 16 Steps

DNL OmniMedia

Here’s how we recommend marketing your nonprofit’s app effectively: Let’s walk through the pre-launch, launch, and post-launch stages, covering the essentials of each step along the way. What insights will be the most valuable for refining your mobile fundraising and marketing strategies?

The International Computer Refurbisher Summit: Strenghthen Your Affordable Tech Program

Tech Soup Blog

Nonprofits providing affordable technology programs in their communities or thinking about starting one should consider attending the International Computer Refurbisher Summit in New Orleans next month. Specific sessions include: iFixit Repair Business Toolkit & Summit by Kyle Wiens providing the basics of small business development, marketing strategies, electronics repair and tablet and smartphone troubleshooting.

8 Ways To Make Your Marketing Campaign Eco-Friendly


8 Ways To Make Your Marketing Campaign Eco-Friendly. Even nonprofits have a responsibility to the planet, here’s how to make sure your marketing campaign is eco-friendly and successful. How To Make Sure Your Nonprofits Marketing Campaigns Are Eco-Friendly.

Where have all the interns gone?

ASU Lodestar Center

Nonprofit Leadership Alliance ASU Lodestar Center The origin of the word “intern” goes back to the Latin and French meaning: to restrict or confine within prescribed limits, as prisoners of war, enemy aliens, or combat troops who take refuge in a neutral country. The term “intern” has changed over time as well with horror stories of long meaningless hours doing grunt work, being taken advantage of and then turned away with no job in sight.

Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

International organizations once again stood out for their low newsletter click-through rates. Additional messages for those who don’t open, don’t click – plan to have follow up messages for those who don’t open and/or don’t click (most email marketing platforms allow for some of this auto-segmenting). marketing presentation email prsa report researchLast week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter.

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. For those websites that feature the very handy internal search capacity, this is an important piece of data you should be tracking.

Why Segmentation Is So Important in Email Marketing


In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Think about how email marketing fits in with your overall goals. Also, know your internal resources and their capacity, capabilities, and ownership for design and content. Email Marketing #nptech email internet marketing nonprofit segmentation

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Congratulate our new VP of Digital Marketing

Allegiance Group

I’m super excited to announce that Rosa Del Angel has been promoted to VP of Digital Marketing and will join our senior leadership team. She will continue providing stellar digital marketing strategy to select clients, provide leadership to our growing marketing team, and oversee the ongoing expansion of our digital marketing service line.

10NTC: Are Nonprofits the New International Correspondents?

Tech Soup Blog

We chatted about the sad decline in international newspaper correspondents , but Roger suggested that this downturn could open new possibilities for nonprofits. NGOs understand the issues in troubled areas as well as reporters do; we have the opportunity to market our sector as a trusted, impartial source for global reporting. Of course, to market ourselves as an impartial source, we need to be one.

The International Computer Refurbisher Summit: Strengthen Your Affordable Tech Program

Tech Soup Blog

Nonprofits providing affordable technology programs in their communities or thinking about starting one should consider attending the International Computer Refurbisher Summit in New Orleans next month. Specific sessions include: iFixit Repair Business Toolkit & Summit by Kyle Wiens providing the basics of small business development, marketing strategies, electronics repair and tablet and smartphone troubleshooting.

Meet Julie Cantrell, our new fundraising intern


Almost everywhere you go you see people growing their own food, raising chickens, collecting rain water, going to farmers markets Q: What brought you to us? A long, windy road…a few years ago, I realized I needed more from my job than just a paycheck and stress. There are so many things in the world that I'm passionate about, and I heard a rumor that it was possible to have a job that actually inspired you. I started doing a lot of volunteering, which got me interested in nonprofit work.

The Top 5 Presentations You Won’t Want to Miss at AFP International 2015

NonProfit Hub

If you’re a newbie, the AFP International Fundraising Conference (AFPIcon) can be overwhelming. At Nonprofit Hub, we’ve been known to get excited about Seth Godin’s marketing advice (that’s an understatement). His concise marketing advice makes it easy for nonprofit professionals to glean information quickly. Tom Ahern—Developing a Marketing and Communications Plan. What are you looking forward to most about the AFP International Fundraising Conference?

How To Get More Online Donations With Content Marketing

Nonprofits Source

In this post, I’m going to show you how to get online donations with content marketing. While the execution isn’t always so clear, content marketing can increase visitors to your site and help to convert them into online donors. Thus, you can justify spending $500-$1,000 per month on paid advertising when the marketing ROI is high. And while it would be great to optimize these areas, most nonprofits: Have limited resources to dedicate to marketing.

Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications


The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). To learn more about how you can use email marketing to support year-round online fundraising, Ive uploaded my slides to Slideshare.

Why Local Marketing Matters for Fundraising

NonProfit Hub

But it often is the local marketing that comes from trusted, known recommendations that can garner the most benefit. Here are three ways nonprofits can work local marketing into their fundraising strategies. On the international front, Catholic Relief Services has strong imagery and a simple message, “Help children and families around the world.” This allows your supporters to do the local marketing for you. Featured Fundraising Nonprofit Marketing Plan

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Best of all, this 7 step marketing process is easy to learn and will free your time to focus on more value-adding activities. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

The Do’s and Don’ts of Setting up an Internal Content Creation Machine


Marketing Coordinator. Kirsten Kippen. Idealist Consulting. You can probably imagine the faces of my colleagues when, a few months back we started talking about how to get more of our community involved in blogging. You’d have thought I’d proposed that we all eat steamed cabbage for the rest of the month, or perhaps do group swims in the frigid Willamette River every morning at 5am. It was that familiar look of “yeah, I know this is good for us, but C’MON, seriously?”.

The 2019 Best Nonprofit Conferences Calendar


Marketing & Communications. Marketing & Communications / #DigiStratNY / @IEGroup. Marketing & Communications. The Agents of Change Summit’s vision is to establish the field of behavior change marketing as a catalyst for positive social change. This conference concentrates on emerging philanthropic markets (i.e., Association of Fundraising Philanthropy: International Fundraising Conference. Marketing & Communications. Marketing.

The Top 5 Sessions You Can’t Miss at AFP International 2014

NonProfit Hub

With all of the top fundraising professionals in one place, the Association of Fundraising Professionals International Conference on Fundraising (AFPIcon) is sure to bring some of the top information and presentations to the table. In a world where word-of-mouth marketing is one of the most effective tactics (who wouldn’t trust their friends?), Which sessions are you most looking forward to at the AFP International Conference?

How Corporate Responsibility Software is Changing to Meet Market Demands

Givinga Blog

In this article, we’ll look at some of these changing market demands. Not only that, but the market is expanding. Employees contribute to causes chosen and approved by management, either via private foundations or other internal corporate philanthropy vehicles. In fact, multiple market forces point to a growing need for a new kind of service that involves employees more. They leave a major portion of the market unserved. Today’s Driving Market Forces.