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Marketing and Fundraising Leaders – This is For You

NonProfit PRO

Last week, Amazon and Anthropic announced a strategic collaboration that will bring together their respective industry-leading technology and expertise in safer generative artificial intelligence (AI). Learn more about the strategic collaboration between Amazon and Anthropic and specifically how it can help you advance mission impact.

Marketing 238
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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Social media.

Team 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 221
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Lesson 300
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Wiland Inc. Launches New Data Product Suite That Drives More Profitable Marketing

NonProfit PRO

Wiland View is designed to improve outcomes for data-driven marketers across multiple industries including the nonprofit sector. Wiland Inc. announced the availability of Wiland View, an innovative suite of data products built using the largest set of detailed individual-level spending signals.

Product 174
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Start-up Marketing: How To Do It Right

Byte Technology

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243