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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Involve the marketing team in strategic decision-making.

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. These are organizations that are not going back to their pre-pandemic structures and offerings. Vince Talucci of the International Association of Chiefs of Police went on a listening tour to solicit deep member feedback.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. This episode will air on March 30.

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. These are organizations that are not going back to their pre-pandemic structures and offerings. Vince Talucci of the International Association of Chiefs of Police went on a listening tour to solicit deep member feedback.

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Are Marketing and Fundraising Changing Permanently?

Saleforce Nonprofit

This is already apparent in the recent emergence of a plethora of new roles in the sector, such as digital community managers, data strategists, supporter experience roles, digital fundraising and marketing, and even cryptocurrency fundraising specialists. The post Are Marketing and Fundraising Changing Permanently? About the Author.

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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

.orgSource

While some businesses are writing their final pandemic chapter, the healthcare and restaurant industries continue to feel the aftershocks of seismic disruption. Their experiences involved unprecedented social and industry challenges that nothing could have prepared them to meet. The abrupt switch to remote work was a global challenge.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. email addresses are not allowed, and as a general rule, should not be used for your nonprofit communications publicly or internally. Gmail, Yahoo, etc.

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