Headline Images Research Voice 
Nonprofit Tech for Good
FEBRUARY 5, 2021
Instead of adding a more temporary design element, the Spondylitis Association of America added content in a section on their homepage for a COVID-19 research announcement. . Anyone else edit the content until it’s just the right number of characters so it looks just so with the background image? In practice: 1) AMA Foundation.
Candid
FEBRUARY 23, 2023
As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Create a simple design Research suggests that a website’s homepage has 50 milliseconds (0.05 Ways to get involved. Be mobile-friendly.
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Whole Whale
SEPTEMBER 8, 2023
While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. A relatable human voice connects. Thorough understanding leads to big ideas.
Achieve
AUGUST 19, 2014
That quick bit of research is actually what spurred this fun little exercise. Newsprint black-and-white image. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Fun exercise over all, especially in the research phase. Sounds awesome.
NTEN
SEPTEMBER 23, 2010
" And he had the research to back himself up. The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." Ideally, one person at your organization will take on the role of editor, to help ensure a consistency of voice. I certainly don't.
Care2
MARCH 4, 2009
5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Try to attach at least one compelling image to each page. Also try and use headlines, par"you" or "your" where possible.
M+R
JANUARY 26, 2023
After hours of waiting, days of preparing testimony, decades of leading researching — I was finally getting my chance to lay out exactly how serious the climate threat truly is. Rip from the headlines The news is urgent, tangible, and real. It was cold in the Senate hearing room, but I was sweating.
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