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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.”

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Do the research. Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords. Do this for any image, PDF or video you upload. Use the “mullet” philosophy when writing website and blog headlines. These can be very different.

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3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Create a simple design Research suggests that a website’s homepage has 50 milliseconds (0.05 Ways to get involved. Be mobile-friendly.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Creativity matters only if it sells.

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. This is increasingly important now, at a time when companies are being challenged to make tough choices and corporate social responsibility is top of mind. Take CVS Health.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). How to Put Your Ads Grant Into Action Keep in mind that there is a learning curve with Google Ads. Do you have Google Analytics Installed? Does your site use HTTPS encryption?

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Include images of people. Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Audience research is key to any effective marketing campaign. Include images of people. Understand your audience.

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