Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52

Google Grant Headline Tips 52

Greater Giving

FEBRUARY 13, 2023

Another invaluable engagement tactic is to leverage the Google Ad Grant. In this post, we’ll provide you with a quick overview of what the Google Ad Grant is and give you three ways you can boost your Ads approach to get the most mileage possible out of this opportunity. Meet minimum ad structure requirements. Let’s begin!

Grant 52

Grant Google Strategy Dallas 52

Tech Soup

JUNE 24, 2022

On July 1, 2023, Google will retire its Universal Analytics (UA) platform, taking with it any data stored in UA properties.

University 46

University Analytics Google Structure 46

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2019

This includes Google , Microsoft , SalesForce , Intel , IBM , and many other companies. Last year, Google made an open call to organizations around the world to submit their ideas for how they could use AI to help address these social challenges. The key findings in the report are listed below.

Google 74

Google Challenge Report Impact 74

Connection Cafe

MAY 11, 2020

If you’re a nonprofit, chances are you’re eligible to find out through Google Ad Grants. . . What are Google Ad Grants? . The Google Ad Grants program is like Google AdWords, but for nonprofits. Google Ad Grants for nonprofits is part of the Google for Nonprofits program. Is your nonprofit eligible? .

Grant 43

Grant Google Nonprofit Adwords 43

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. Google Ad Grants is a program that offers a unique opportunity for nonprofits to harness the power of Google Ads, providing them with up to $10,000 per month in free advertising credits.

Google 289

Google Grant Guide Policy 289

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

Google 353

Google Grant Guide Nonprofit 353

Nonprofit Tech for Good

DECEMBER 13, 2021

Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Recommended resources: A guide to Google Analytics and A guide to obtaining user feedback. Objectives of the redesign.

Websites 305

Websites Analytics Project Proposal 305

Beneblog: Technology Meets Society

MAY 2, 2012

The event was hosted by Google on its campus in Mountain View, California, which is home to some of the most cutting edge technologists in the world. Raman of Google Research, a long-time Bookshare member and advisor, was on hand to help us celebrate last night. Our lower cost model made it practical to invert the power structure.

Celebrate 145

Celebrate Google Literacy Library 145

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2020

If participants are working through an exercise or set of discussion questions, create a google document with your prompts and include space for taking notes. You’ll need to make sure you drop the google document link into the chat before you put people into small groups. You put three people into each breakout room.

Exercise 177

Exercise Reflection Structure Google 177

The MatrixFiles

JANUARY 4, 2023

The podcast is available on Apple, Google, Spotify, Amazon Music and Stitcher (you have no reason not to listen!). These are organizations that are not going back to their pre-pandemic structures and offerings. So in October of this year, we launched the Associations Thrive podcast. Many are re-imagining their conferences.

Associations 246

Associations Podcast Learning Wisconsin 246

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. Ways to export your UA data from Google Analytics Exporting your website data from Universal Analytics is an essential step for keeping a historical record of your analytics performance. Fortunately, there are several ways to do this.

University 52

University Analytics Data API 52

Media Cause

APRIL 2, 2021

In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO. With this update, Google started checking the overall reputation of a given organization and author in order to provide searchers the best possible results for their queries.

Trend 87

Trend Search Google Local 87

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 45

Analytics University Data API 45

Bloomerang

NOVEMBER 28, 2023

With this functionality, donors can tap their credit card, Apple Pay, or Google Pay digital wallet onto a mobile device and have their gift processed through the Bloomerang mobile app. That’s because some fee structures work better for different-sized organizations. per transaction. fee per transaction. per transaction 7.

Process 82

Process Paypal Method Nonprofit 82

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. Referrer (the URL that sent them to your page – for example, Facebook or Google). We’ll get to that next.

Donor 294

Donor Track Campaign Facebook 294

The Modern Nonprofit

JANUARY 23, 2024

Google Postmaster Tools is your friend here. Imagine you’re behind the wheel, and Google Postmaster Tools is your trusty GPS, ensuring you’re driving the right way. But it’s a set of rules ensuring your email structure is neat and readable. Let’s Keep Those Spam Rates below 0.3%

gMail 101

gMail email Yahoo Spam 101

Nonprofit Tech for Good

DECEMBER 23, 2023

Provide enough context in a well-structured manner to ensure they can complete the task you ask of them. Google’s Sundar Pichai even likens AI’s significance to that of the creation of electricity. Consider ChatGPT as the most intelligent, knowledgeable, expert assistant you’ve ever had.

Policy 334

Policy Analysis Language Nonprofit 334

Nonprofit Tech for Good

MAY 16, 2021

And if your supporters don’t engage with your call to action the first time around, a well-structured follow-up is crucial. Make it as easy as possible for donors to finalize their gifts by offering options like ACH , credit cards, and digital wallets like Google Pay or Apple Pay. Provide multiple ways to give.

Template 306

Template email Campaign Fundraising 306

sgEngage

JULY 13, 2021

Information Architecture (IA) is the structural design of a website. Understanding how constituents would organize your content gives clear insights into the best structure. Once you have your site in place, you can assess how well the structure is working by conducting usability tests and analyzing Google Analytics data.

Websites 101

Websites Structure Template Design 101

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. If you use Google Ads, link your Google Ads account to GA4 to better integrate advertising and acquisition data into your GA4.

Analytics 90

Analytics Google Track Data 90

NonProfit Hub

OCTOBER 27, 2014

Around three years ago, Google launched Google Wallet. Google Wallet hasn’t quite revolutionized the fundraising game, but it has provided another option that makes it easier for donors to connect with your nonprofit. People can use Google Wallets two different ways. Featured Nonprofit Technology'

Google 59

Google Donation Paypal Game 59

The MatrixFiles

JANUARY 4, 2023

The podcast is available on Apple, Google, Spotify, Amazon Music and Stitcher (you have no reason not to listen!). These are organizations that are not going back to their pre-pandemic structures and offerings. So in October of this year, we launched the Associations Thrive podcast. Many are re-imagining their conferences.

Associations 130

Associations Podcast Learning Wisconsin 130

Candid

MARCH 6, 2023

In 2022, the term “social movement” generated more internet searches than in the previous five years according to Google Trends. These movements typically don’t start with a structured entity, but with inspired individuals who see what needs to change in their communities and decide to act on it. Movements are having a moment.

Hunger 106

Hunger Cancer Kenya Structure 106

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. page speed, structured data, or inbound links). Search engines like Google, Bing and Yahoo then use complex search algorithms to index and rank content.

Beginner 91

Beginner Digital Marketing Guide 91

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. What is Google Analytics 4? Understanding the history of Google’s analytics suite is useful in better understanding GA4. Google changed it to Universal Analytics after they acquired it in 2005.)

FAQ 58

FAQ Organization Analytics Google 58

NonProfit Hub

AUGUST 26, 2021

Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” If your website does not load quickly, if it’s not structured well, or if it isn’t ADA/accessibility compliant, you will probably lose visitors and have poor engagement. Being on page one on Google is great.

Organization 81

Organization Nonprofit Websites Search 81

Bloomerang

NOVEMBER 24, 2021

Here are just a few of the apps you can use to transcribe your files: Google Assistant . Simply take a photo and use Google to highlight and copy anything in the image. To do this, log into your Google account on any laptop browser and open the photo you want to use. This should appear when Google Lens identifies text.

Group 82

Group Action Process Audio 82

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 83

Fundraising America United States Track 83

Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. healthsolutions.org/donate. 4) Key features and content aren’t accessible.

Websites 253

Websites Nonprofit Guidelines Phone 253

Bloomerang

DECEMBER 19, 2023

Carefully consider fee structures to find the right balance between access to features and a high net donation amount. Google Workspace Platform overview: Google Workspace for Nonprofits is a flexible productivity and communication platform with multiple apps to streamline team collaboration.

Software 84

Software Free Tools Adobe 84

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Neon CRM

JANUARY 19, 2024

Outline Governance and Prioritize Development Whether your association operates with a board of directors, committees, or specific leadership roles, a well-structured governance plan sets the stage for effective decision-making. Start by outlining your organizational structures. Don’t stop there!

Associations 52

Associations Practice Strategy Leadership 52

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 332

Google Grant Guide Adopt 332

Media Cause

JUNE 30, 2022

When you pull a report in Excel or Google Sheets, it’s informative and just makes sense! Starting Your Google Sheet Name Builder. If you can, using a shared document like Google Sheets can be more beneficial than Excel. The Campaign + Ad Group structure can differ per platform. i.e. geo, sub-client, or project.

Report 52

Report Build Media Channel 52

Byte Technology

JULY 13, 2015

Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. Google still requires some sort of text to parse the content of your site, so in this sense keywords still matter. Placement Over Frequency. Focus on Meaning.

Search 100

Search San Francisco Difference Websites 100

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. When the world presented a challenge, nonprofit professionals turned to Google for solutions. Source: Google Trends. When it comes to SEO, your website is the hub.

Online 73

Online Fundraising Adopt Search 73