Twenty Hats

JUNE 7, 2021

Measuring volunteer impact benefits more that your program: it empowers YOU. Your most powerful strategy requires getting serious about metrics. All businesses and organizations are governed by them, even when they talk about mission and values, the metrics behind the rhetoric matter.

Metrics 59

Metrics Attitude Empowerment Environment 59

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause.

Library 104

Library Influence Demographics Nonprofit 104

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 50

Analytics University Data API 50

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Nonprofits Source

FEBRUARY 22, 2024

You may also include links to stories about your nonprofit’s impact to show visitors that you’re trustworthy and successfully working toward your goals, as well as clear CTAs for whatever conversions you are trying to get from your visitors. Keep an eye on the following metrics for your site: Web traffic. Events page. Traffic sources.

WordPress 52

WordPress Content Strategy Create 52

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Increase your impact on the community. Increase your impact on the community. What impact do you want to have on the world? Tell your impact story.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Qgiv

APRIL 22, 2024

Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. Nonprofit marketing is deeply intertwined with social impact rather than focusing on financial gain.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

JULY 13, 2021

To break down the effects of these changes, let’s review three sources of data commonly used by mission-driven organizations that are impacted by Apple’s changes, where you can expect to see these changes in your reporting, and how your organization can adapt to the changes. Fewer return visitors. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. The Network Impact team spent 18 months consulting with civic tech thought leaders and offering technical assistance to Knight Foundation grantees focused on assessing the impact of their technologies.

Metrics 50

Metrics Method Tech Government 50

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. Let’s address the key issues of concern and find that silver lining in order to move towards impact.

Analytics 75

Analytics Museum University Google 75

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59

Search Alternative Social Social Media 59

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. You need concrete social media data to determine your impact through social media. Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. Show a person or group of people impacted by your organization, such as a beneficiary or donor, to share their connection to your cause.

Video 105

Video Support Tips Audio 105

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Use this information to take an audience-first approach to building out the rest of your campaign. Outline the solution.

Communication 98

Communication Campaign Channel Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Putting your strategy on the grid can only help you design a measurement strategy, but more importantly help your strategy have more impact. The grid itself can be customized to your organization’s way of thinking about its marketing funnel, target audiences, and tactics. The rows are your audience. There are two types of audiences.

Twitter 95

Twitter Google Facebook Broadcast 95

Forum One

NOVEMBER 3, 2021

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. appeared first on Forum One | Turn Ideas Into Impact.

Report 70

Report Data Metrics Analysis 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Bloomerang

MARCH 4, 2024

Modern CRM reporting is crucial for several reasons, namely because the right reports will help you: Evaluate performance: Get a bird’s-eye view of your organization’s fundraising efficacy by analyzing key metrics like donation amounts, donor engagement, and campaign success. A good vendor will help you with all aspects of the transfer.

Report 60

Report Effective Fundraising Template 60

Greater Giving

MAY 25, 2022

For example, with segments in hand, you might decide to focus your digital marketing strategies on a younger, tech-savvy audience by combining targeted ads on Google with organic social media posts on Twitter, Instagram, and TikTok. You should consider: Google Ad Grants. Leverage free advertising opportunities. Social media.

ROI 81

ROI Marketing Strategy Sponsor 81

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. ” For the Annual Donor: Subject: “Annual Heroes of Summer: Elevate Your Impact in Our Special Summer Drive!” These solutions leverage predictive analytics to help anticipate future donor actions.

Tools 84

Tools Donor Fundraising Survey 84

Bloomerang

NOVEMBER 10, 2023

Consider the gift amounts that have a significant impact on your organization’s ability to work toward your mission. Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Explaining why you need their support and how they’ll make an impact is key for obtaining gifts.

Gift 96

Gift Raise Guide Relationship 96

Whole Whale

MAY 3, 2023

With the public launch of Google’s Bard chatbot which uses their LLM and search data as of May 2022 the clock has started on how the largest search engine will be shifting user behavior ( Bard FAQ on how it works ). on Google present day (Q2, 2023). Try to categorize your keywords into the 3 buckets above.

Search 52

Search Grant Organization Voice 52

Nonprofits Source

OCTOBER 2, 2023

These statistics demonstrate the increasing impact of corporate philanthropy and the desire for employees to have opportunities to engage in workplace giving. For example, Google offers the Google Ad Grants program , giving nonprofits $10,000 per month to spend on Google advertising campaigns.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

Whole Whale

MAY 3, 2023

on Google present day (Q2, 2023). Here is an audit you can take to gauge your nonprofit’s traffic risk: Create a CSV list of your inbound keywords with traffic #s from Google Analytics or Search Console for the past year. For example here were top searches in 2022 According to Google which all could be answered by a GPT tool.

Search 52

Search Grant Organization Voice 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall.

ROI 52

ROI Media Nonprofit Measure 52

Connection Cafe

JANUARY 20, 2015

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. With so much attention given to direct mail and email content, how well your homepage converts visitors to donors impacts your year-end campaign donation totals. Donation Form Conversion Rate.

Metrics 20

Metrics Campaign Channel Conversation 20

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. I recommend giving yourself 18 months to see if it’s having a real impact—during which period you measure, measure, measure. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Whole Whale

NOVEMBER 10, 2021

It’s not hard to understand why there are over 5 million apps across Google Play and iOS App Store. As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact. This works out to roughly one-third of the apps that most users have installed on their smartphones.

Mobile 96

Mobile Build Benchmark Rate 96

Nonprofits Source

SEPTEMBER 27, 2023

Company leaders, on the other hand, know the value of retaining employees, boosting their company’s reputation, and impacting their community. Consider the following statistics: Workplace giving has great potential for impact. Beyond impacting your community and employees, workplace giving can also boost your company’s brand!

Community 52

Community Giving Companies Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2020

The technology helps donors make investments that yield the highest impact or strategic system change. A team of four Google Fellows developed Delphi (named after the ancient Greek shrine that was home to an oracle who could predict the future) over the span of six months. The indexes are created by an algorithm.

Map 61

Map Examples Data Donor 61

Whole Whale

JANUARY 28, 2023

However, they aren’t showing data from users that use other podcast apps like Stitcher, Google Podcasts, Pocketcast, or Spotify. Click To Tweet Online Course Social Media for Social Impact Become your own social media marketing expert! Get more data to measure impact using Lighthouse by Whole Whale.

Podcast 52

Podcast Measure Feeds Plugin 52

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides. Clear human impact should take center stage. Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59