sgEngage

MAY 27, 2021

This giving day takes place the Tuesday after the U.S. Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. In fact, an incredible $2.47 billion was donated to nonprofits on GivingTuesday in 2020.

Giving 119

Giving Retention Metrics Demographics 119

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 75

Websites Organization Tips Map 75

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving.

Donation 52

Donation Donor Giving Demographics 52

Amy Sample Ward

JANUARY 20, 2011

I had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement! DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. Presentation. Do-It-Yourself.

Metrics 219

Metrics Community Map Template 219

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

Websites 115

Websites Nonprofit Audience Mobile 115

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Define your metrics of success. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 240

Practice Fundraising Guide Channel 240

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

Benchmark 66

Benchmark Analytics Google Comparison 66

Association Analytics

OCTOBER 10, 2022

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Usually, the main goal of nonprofit websites is to gain the support of web visitors. Who do you want to see and interact with your content? Sponsorships page.

WordPress 52

WordPress Content Strategy Create 52

Amy Sample Ward

SEPTEMBER 20, 2013

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. Give me an interactive map, a pivot table, even a plain old pie chart and I’m happy. —– I love data as much as the next person. Is data helpful if you can’t change it?

Metrics 158

Metrics Impact Change NTEN 158

Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. So, be sure to focus only on metrics that are most relevant to your campaign goals.

Campaign 84

Campaign Tips Online Fundraising 84

Nonprofits Source

MAY 15, 2024

Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Each marketing message should link to an engaging, relevant landing page on your website that leads customers closer to converting. Interest: The client clicks the ad and navigates to your website.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

AUGUST 9, 2021

It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL. Give recommendations to get recommendations. Gmail, Yahoo, etc.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month.

Social Media 243

Social Media Metrics Track Myspace 243

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. As you’re planning out potential customer journeys to membership, keep in mind that it should be a process full of give and take interactions.

Create 169

Create Strategy Associations Registration 169

EveryAction

JULY 12, 2023

You’d likely decide to visit websites to do some research, which means you probably now have some ads following you around. updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

Channel 224

Channel Work Fundraising Movie 224

sgEngage

MARCH 4, 2022

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

Studies 82

Studies Experiment Giving Generation 82

Bloomerang

AUGUST 23, 2023

Bloomerang’s online giving platform is equipped with modern fundraising tools like branded donation pages, crowdfunding forms, and text-to-donate capabilities. Donors won’t just give to a peer-to-peer campaign—they’ll be more likely to continue donating over the long term. Donors give to the campaign pages. Let’s get started!

Platform 83

Platform Giving Fundraising Software 83

Nonprofits Source

SEPTEMBER 27, 2023

Workplace giving can achieve all of these objectives and more with a carefully developed program, which is why we’ve created this guide! We’ll cover the following topics: What is workplace giving? What are the benefits of employee giving programs? What is workplace giving?

Community 52

Community Giving Companies Gift 52

Nonprofit Tech for Good

JULY 23, 2020

The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. .

Google 294

Google Analytics Track Conversation 294

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Once someone made it to the CauseVox page there was no barrier to clicking that button and giving. Who wouldn’t want to watch?

Examples 83

Examples Websites North Carolina Virtual 83

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Take the following steps to improve your website and make it more appealing to prospective members: Highlight your value proposition.

Organization 52

Organization Online Influence Metrics 52

.orgSource

MAY 23, 2023

Reading a report about the bells and whistles in the new website is a lot more interesting to most of us than combing through columns of figures in the audit or IRS form 990. Ask fundraising or deferred giving experts to discuss estate planning. Younger members in particular may need coaching. Online courses. Share information.

Raise 419

Raise Law Associations Director 419

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

Measure 88

Measure Help Analysis Metrics 88

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website. 5) Select metrics and monitor campaign performance.

Facebook 236

Facebook Fundraising ROI Virginia 236

Qgiv

NOVEMBER 9, 2023

Your branding should be reflected in all your communications, from your website and social media pages to your print materials and events. Here are a couple key metrics: Donations : Have your donations increased? Website traffic: Is your website traffic increasing? Be consistent with your branding. Tell your impact story.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Beneblog: Technology Meets Society

OCTOBER 20, 2012

The recently launched Laura and John Arnold Foundation Giving Library is a unique resource that provides this information about nonprofits through engaging video interviews. We’re delighted that Benetech was selected to be one of the first 250 nonprofits spotlighted on the Giving Library.

Library 158

Library Giving Camera Interview 158

Nonprofits Source

SEPTEMBER 25, 2023

Corporate giving allows nonprofits to maximize community support by leveraging nonprofit-oriented programs that companies have already established. In this guide, we’ll answer the following questions related to corporate giving: What Is Corporate Giving? What Are the Benefits of Corporate Giving?

Guide 52

Guide Giving Grant Gift 52

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. This is because Giving Tuesday gets nonprofits real results. Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source.

Demographics 72

Demographics Retention Donor Research 72

Care2

OCTOBER 15, 2013

Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? That’s why you need to change the way you measure social media and declare a war on vanity metrics. Don''t just rely on tools and expect them to give you the full picture.

Metrics 77

Metrics Social Media Media Social 77

NTEN

JULY 28, 2014

Here, we''ll explain two simple strategies for improving your organization''s corporate giving metrics by making just a few simple edits to your website! If your organization is adopting this trend, are you utilizing the right tools and strategies to optimize the amount of online donations you receive?

Donation 90

Donation Websites Metrics Adopt 90

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

Guide 73

Guide Giving Campaign Social Media 73

EveryAction

NOVEMBER 2, 2022

To save money, time, and effort while putting together your annual report, we’ve compiled nonprofit annual report examples to help give your organization inspiration and a comprehensive guide to get you started. This impact summary page speaks directly to supporters and gives them credit for changing lives instead of the organization alone.

Report 180

Report Organization PDF Tanzania 180

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website. Upload powerful photos and videos.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. At the Platinum level, you can also highlight metrics that demonstrate the impact of your programs and initiatives.

Story 52

Story Profile Metrics Accessibility 52

DipJar

AUGUST 11, 2022

While annual giving is one of the major avenues of approach to meet these goals, it can be difficult to know where to start. Unexpected events are sure to come up throughout the year, so annual giving should be a year-round focus. This discussion produced some striking insights into long-term fundraising strategies for nonprofits.

Education 52

Education Giving Podcast Storytelling 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

Track 228

Track Mobile Media Fundraising 228