Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

Guide 112

Guide Giving Nonprofit Mail 112

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. Define your metrics of success.

Practice 239

Practice Fundraising Guide Channel 239

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

Websites 115

Websites Nonprofit Audience Mobile 115

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Usually, the main goal of nonprofit websites is to gain the support of web visitors. Who do you want to see and interact with your content? Sponsorships page.

WordPress 52

WordPress Content Strategy Create 52

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

Measure 94

Measure Help Analysis Metrics 94

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 79

Websites Organization Tips Map 79

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

Benchmark 65

Benchmark Analytics Google Comparison 65

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Take the following steps to improve your website and make it more appealing to prospective members: Highlight your value proposition.

Organization 52

Organization Online Influence Metrics 52

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. As you’re planning out potential customer journeys to membership, keep in mind that it should be a process full of give and take interactions.

Create 169

Create Strategy Associations Registration 169

Nonprofits Source

MAY 15, 2024

Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Each marketing message should link to an engaging, relevant landing page on your website that leads customers closer to converting. Interest: The client clicks the ad and navigates to your website.

Map 52

Map Digital Business Marketing 52

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Using the GivingDNA platform, we blend your files with third-party data to gain a comprehensive understanding of your supporters and give each one a relevant, rewarding experience.

Marketing 52

Marketing Analysis Nonprofit Audience 52

sgEngage

MARCH 4, 2022

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

Studies 86

Studies Experiment Giving Generation 86

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month.

Social Media 242

Social Media Metrics Track Myspace 242

Network for Good

MAY 21, 2021

If you’re not engaging with websites like these to boost credibility and knowledge around your organization, then you’re missing out on a huge component of what it means to gain the trust of your donors and community. 64% of donors rated trusting a charity before they give as essential. Utilize your website.

Charity 98

Charity Aggregator Rate Survey 98

Bloomerang

MAY 31, 2022

A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Website traffic tool.

Communication 98

Communication Donor Data Guide 98

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

The NonProfit Times

MAY 23, 2024

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Fundraisers have other metrics available. Any number of variables can influence these metrics.

Test 52

Test email Spam United States 52

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. This is because Giving Tuesday gets nonprofits real results. Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source.

Demographics 76

Demographics Retention Donor Research 76

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

JANUARY 24, 2024

Giving impact labels. Suggesting giving amounts can feel arbitrary, so ground those amounts with tangible outcomes through impact labels. Embed your QR code on your website and marketing materials so supporters can easily locate and navigate to your donation page. Bounce rate. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Care2

OCTOBER 15, 2013

Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? That’s why you need to change the way you measure social media and declare a war on vanity metrics. Don''t just rely on tools and expect them to give you the full picture.

Metrics 77

Metrics Social Media Media Social 77

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? What do you need from your website, your social media, your email marketing, and your print collateral? What’s working? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website. Upload powerful photos and videos.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Creating a page with 3-5 CTAs on your website could be a great tool for engagement.

Fundraising 343

Fundraising Mail Law Donation 343

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. As mentioned above, a lot of this work is done online, in this case through your social media presence, email campaigns, and website traffic.

Practice 52

Practice Strategy Guide Fundraising 52

Nimble AMS

MAY 5, 2022

But as an association professional, you might find yourself shying away from asking members to donate – concerned that donors might feel as if they’re always being asked for money or that they already paid their membership dues, so why should they give more. . Deliver a streamlined giving experience.

Associations 123

Associations Effective Tips Fundraising 123

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. eNewsletter Subscribers.

Track 227

Track Mobile Media Fundraising 227

Network for Good

MAY 21, 2021

If you’re not engaging with websites like these to boost credibility and knowledge around your organization, then you’re missing out on a huge component of what it means to gain the trust of your donors and community. 64% of donors rated trusting a charity before they give as essential. Utilize your website.

Charity 52

Charity Aggregator Rate Survey 52

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

Guide 73

Guide Giving Campaign Social Media 73

sgEngage

JANUARY 30, 2024

According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics. The subject lines should be targeted toward an occasional donor, a monthly donor, and an annual donor.”

Tools 89

Tools Donor Fundraising Survey 89

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

Goal 52

Goal Tips Review Map 52

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Bloomerang

AUGUST 29, 2023

For example, you might utilize a platform that powers the standard online giving page on your website, while simultaneously using a different platform to host a timely crowdfunding campaign for a specific program. Give donors an easy way to show their support.

Platform 62

Platform Donation Online Fundraising 62

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Greater Giving

SEPTEMBER 14, 2023

A great action to include is setting up a Facebook Event and making sure key people are invited and help share the event digitally with a link to the event website for tickets. Crafting an Alluring Event Website Lead the development of an event website that acts as a digital gateway.

Roles 40

Roles Captivate Blended Social Media 40