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A Guide to Donor Engagement

Bloomerang

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. ACH/credit card on file. How Measuring Donor Engagement Can Empower You. Recent upgrade or downgrade.

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Does your nonprofit mission statement drive donations?

Candid

Does a nonprofit’s mission statement influence its fundraising efforts? Candid made it easy for us to search for nonprofits that serve the homeless and have tax statements on file. New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success.

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[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. It’s a way to measure your online impact and you can easily find these influencers.

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Amplify Your Impact: Integrating Tech for Peak Nonprofit Efficiency

The Modern Nonprofit

The Age of Automation: Why It Matters for Nonprofits In the age of digital transformation, technology has been a beacon of change, influencing every industry, including the nonprofit sector. Strap in; it’s time to take your cause to heights unimagined.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Send something donors can feel great about right away, and that they can also file away for tax purposes. It can also come from an influencer (someone the donor is likely to respect), testifying to the impact.

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How Much Can Nonprofits Spend on Political Advertising? Here’s What Experts Say

Whole Whale

Lobbying is trying to influence specific legislation through direct contact with legislators or their staff. Political activity is trying to influence the outcome of an election, usually through campaign contributions, voter education, or get-out-the-vote drives.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Any number of variables can influence these metrics. Fundraisers have other metrics available. Actual revenue generated is another datapoint.

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