article thumbnail

The NonProfit Voice Ep 83: Harnessing and Measuring the Power of Influencers

NonProfit PRO

join The NonProfit Voice to discuss the benefits of measuring influencers’ impact on virtual events. Maxine Tatlonghari of the American Lung Association and Nick Lynch of Collidescope.io

Voice 147
article thumbnail

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

“Organizations are taking their messaging directly to the people they want to influence. Organizations are taking their messages directly to the people they want to influence. You’re stuck using revenue growth as the primary measure of success when you could focus on impact.” The tiered structure is a trap I’d stay clear of.

221
221
article thumbnail

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. According to Lee Odom , influencer marketing is one of those trends. Social Media has created an opportunity for people are not world famous to influence other people in their networks. Not all influencers are the same.

Influence 115
article thumbnail

Recruiting nonprofit volunteers for legislative campaign success

EveryAction

Do we have the volunteer power we need in those districts to influence our targets? The hard work laid out above can seem especially time-consuming (and expensive when measured in dedicated staff hours) compared to just allocating some budget for Care2 or Facebook. Who will be the key targets in those states?

Volunteer 195
article thumbnail

Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. Her response: This is one of the biggest reasons I don’t like to measure Whuffie. The measure needs to be in the impact. If we concentrate on our influence, we forget the end goal. A lot of followers doesn't equal influence.

article thumbnail

Four Steps to Align Data with Your Mission and Goals

Association Analytics

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

Goal 192