EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

JUNE 24, 2021

Or maybe watch a live video on Facebook? What social media metrics matter for your nonprofit. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free. Did you scroll through content on Instagram today? Ever wonder what made you pause on that post, hit like to engage, or donate?

Social Media 356

Social Media Data Free Media 356

Bloomerang

APRIL 17, 2024

You may be tracking the number of likes on a Facebook post. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. Your new metric may be a 20% reduction in employee turnover.

Data 99

Data Metrics Measure Goal 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Checking in at a place. Why the heck should I even care?

Metrics 112

Metrics Facebook People Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Social media is evolving at an incredible pace. On Twitter, it is retweets.

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). “ Hits &# are not the metric to monitor. Facebook/YouTube/MySpace Comments and Twitter Mentions. Blog Traffic. seven months ago.

Social Media 249

Social Media Metrics Track Myspace 249

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. I don’t really feel comfortable sharing the fact that I took my kids to Chuck Cheese with all my professional colleagues who are friends with me on Facebook.” Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

Nonprofit Tech for Good

OCTOBER 9, 2016

Go to your nonprofit’s Facebook Page, select Insights > Posts, and ensure that “Reach: Organic/Paid” is selected. If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers. 3,990 ÷ # of Facebook Fans Your Page Has (100,178). =.0398

Facebook 100

Facebook Organization NGO Method 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

NTEN

SEPTEMBER 18, 2012

Instead of focusing on metrics first, ask yourself what you ultimately want people to do. In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they're not getting the results they expected.

Metrics 97

Metrics Facebook Twitter Tips 97

Nonprofit Tech for Good

OCTOBER 17, 2023

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Use Analytics Tools : Leverage free analytics tools provided by social media platforms like Google Analytics or Facebook and Instagram Insights. In influencer campaigns, measure reach and impressions.

Social Media 330

Social Media Media Social Influence 330

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. If you’ve been watching Facebook or Instagram recently, everyone is going LIVE. . Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Phase 2: Content, Cost & Creation.

Raise 325

Raise Fund Phase Audience 325

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

Facebook 196

Facebook Change Tutorial Plugin 196

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising.

Mail 73

Mail Results Benchmark United States 73

Nimble AMS

MARCH 10, 2024

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. How online community platforms differ from other virtual networking communities A major difference between virtual networking communities like LinkedIn or Facebook and an online community platform is why they’re used.

Community 116

Community Platform Benefit Online 116

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. However, the model may be applicable to s ocial media strategy and metrics.

Metrics 61

Metrics Measure Facebook ROI 61

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. It will also provide a break down of what content spiked on Twitter, blogs, and Facebook. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Nimble AMS

DECEMBER 7, 2023

Those who have used it report higher loyalty metrics. 52% of association professionals say they engage with their members on their online community platform. Those who have used it report higher loyalty metrics. The usage of, and interest in career advancement help is highest among Gen Z and Millennials.

Associations 110

Associations Tips Trend Industry 110

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps.

Research 128

Research Facebook Test Studies 128

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

Washington 85

Washington Metrics Facebook Donor 85

Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. At the Platinum level, you can also highlight metrics that demonstrate the impact of your programs and initiatives.

Story 52

Story Profile Metrics Accessibility 52

Whole Whale

APRIL 5, 2024

List of Transparent Ad Platforms that let you analyze competitors: Meta (Facebook/Instagram) Ad Library: [link] Allows filtering ads by country, region, disclaimer type, and spend. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. About the Author.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

NTEN

AUGUST 10, 2011

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see!

Rate 95

Rate Facebook Chart Metrics 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” ” If you look at this out of context, it become trivia. For me, the numbers when back up, so I was glad I took a few days off.

Skills 108

Skills Facebook Literacy Metrics 108

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

Amy Sample Ward

JUNE 6, 2011

Metrics Template: [link]. Google Analytics for Facebook Pages. Google Analytics for Facebook Pages. DIY Community Engagement Metrics. Content Map Template: [link]. Listening Dashboard: [link]. Books & Collections. We Are Media. Social by Social. SOCIALMEDIA NONPROFIT tweet Book01. Networked Nonprofit.

Social Media 278

Social Media Wikispaces Media Template 278

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Try hosting a Twitter (now known as X) Q&A relevant to your mission or service or a livestream on Twitch, Instagram, and Facebook. Today, we’re going to be discussing steps you can take to put these strategies in place.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

Thanks Kim and the 9999 other folks who liked my Facebook Page. What better to celebrate than with an interview with Kim Murray who became the 10,000th fan. 1. Together with Girls Inc. I learn something new from you everyday!

San Antonio 93

San Antonio Celebrate Facebook United States 93

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. Who’s seeing success with their Facebook page? And people did indeed see successful results.

Facebook 123

Facebook Research Advocacy Analytics 123

Candid

JANUARY 18, 2022

Get noticed : When you claim your profile and earn a 2022 Seal, Candid sends that fresh information to 200+ charitable sites, including AmazonSmile, Facebook, and Network for Good. . Metrics: share at least one metric from 2021 . How to earn a 2022 Seal . Impact—share goals and the difference you’re making .

Info 98

Info Profile Metrics Demonstration 98

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. It’s that simple.

Track 186

Track Mobile Media Fundraising 186