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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. GA4 tracks user interactions as Events.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

Choose who should make the advocacy calls Once you’ve chosen your targets, it’s time to build your universe. Creating a list of supporters who have interacted with similar content of yours, taken an action before, or simply shown high levels of engagement can also be a good place to start.

Advocacy 158
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Dear Moby, What does Email Accessibility look like?    

Whole Whale

“I want to be more accessible in my email strategy. What are the accessibility fundamentals in the email marketing world? Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities.

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Leveraging Salesforce CRM for the University of Vermont Office of Research

Cloud 4 Good

Following the considerable success the University of Vermont (UVM) found using Salesforce Marketing and Service Cloud to safely and efficiently reopen their campus in the wake of COVID-19’s emergence, UVM once again engaged Cloud for Good to take their Salesforce technology to the next level by expanding their Salesforce usage.

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How To Stop Your Nonprofit’s After Hours Email Habit

Beth's Blog: How Nonprofits Can Use Social Media

As nonprofits become networked and different departments work across silos, we need to interact with more people than ever. She talked about being out on a Friday night with friends and all of sudden getting an alert on her phone of an after-hours work e-mail. “I glanced at my phone, I saw the notice, and read the email.

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Digital communication that stands out. Clear and simple online donation forms.

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Digital communication that stands out. Clear and simple online donation forms.