How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
Universal Analytics (UA) has stopped processing data. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. GA4 tracks user interactions as Events. Every interaction, including page views, are Events. It’s official. Google Analytics 4 (GA4) presents some exciting new opportunities.
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