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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. It’s official.

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Dear Moby, What does Email Accessibility look like?    

Whole Whale

“I want to be more accessible in my email strategy. What are the accessibility fundamentals in the email marketing world? Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

Choose who should make the advocacy calls Once you’ve chosen your targets, it’s time to build your universe. Extra barriers like dialing switchboards can make it less likely that supporters will make the call, and your organization will likely then rely on word-of-mouth and counting emails for reporting purposes.

Advocacy 158
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How To Stop Your Nonprofit’s After Hours Email Habit

Beth's Blog: How Nonprofits Can Use Social Media

In a research report called “ Exhausted But Unable to Disconnect, ” professors from Lehigh University, Virginia Tech, and Colorado State University found that an “always on” culture may prevent employees from fully disengaging from work, causing stress. Within seconds I went to enjoying time off with friends to being on work duty.”

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Leveraging Salesforce CRM for the University of Vermont Office of Research

Cloud 4 Good

Following the considerable success the University of Vermont (UVM) found using Salesforce Marketing and Service Cloud to safely and efficiently reopen their campus in the wake of COVID-19’s emergence, UVM once again engaged Cloud for Good to take their Salesforce technology to the next level by expanding their Salesforce usage.

Vermont 59
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Setting work-life boundaries when working from home 

Candid

But despite these substantial benefits, working from home is not a universal cure for stress. Being always reachable, often via multiple applications (Slack, Zoom, email, text) and on different devices, makes it difficult to establish when you’re really not at work. It enables you to tailor work schedules to better fit lifestyles (e.g.,

Life 93
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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

Everyaction

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Digital communication that stands out. The key to running a cost-effective direct mail program is effective testing.