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ROI for a donor database

Robert Weiner

Even in the situations above, a ROI calculation may be appropriate. We want a more efficient, more productive, easier to use, more flexible, “you name it” system. So how do we justify that system to management (and perhaps our donors)? Stewarding current donors. Identifying future donors. Time-management.

Database 181
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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Here are seven excellent methods of increasing donor retention and how to automate them.

Retention 339
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Colleges & Universities Choose Salesforce to Accelerate Advancement ROI

Saleforce Nonprofit

As advancement leaders at higher education institutions consider their options in the age of COVID-19, they’re rethinking conventional wisdom by choosing Salesforce to build lifelong alumni and donor relationships. With Salesforce.org, Morehouse has developed better-informed campaigns aimed at alumni and donors. About the Author.

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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

It creates a personal, meaningful introduction of your cause and nonprofit to new donors. There’s a whole constellation of potential new donors out there, and this is how you connect! Inspire supporters and develop new donors by giving peer-to-peer fundraising a whirl!

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead Forensics Website : [link] What it does : “Turbo-charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI.” Note that these aren’t donor CRMs, which take another massive article to cover… WeDidIt Website : WeDid.It Discover your ideal accounts and leads with complete contact info.

Track 52
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Data analytics can help nonprofits examine patterns of behavior among donor groups so the organization can craft a message and a fundraising strategy that will be most relevant. For instance, a well-connected, extroverted donor might like the opportunity to sponsor a lecture series or a group tour.

Measure 91