Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2018

Having trouble getting that mobile phone out of your hands and checking it when you need to focus on work? There’s an app that can help you break your mobile phone addiction and it makes it fun. The app is called Forest that turns putting down your phone into a game. Here’s how it works.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. However, they abandon the page before pressing submit.

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EveryAction

MAY 2, 2023

An effective digital petition form should include a few key features and characteristics. Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.”

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AccelEvents

OCTOBER 16, 2020

While this move has allowed you to carry on hosting your event, it has also left you facing the complications that come with the digital landscape. . Protecting the digital safety of your attendees, exhibitors, presenters, and staff is paramount to the success of your online event. . Digital Safety Considerations for Online Events.

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.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Boards that are professionally, demographically, and ideologically diverse are more likely to be open to risk tolerance. observed that being a reactive leader is untenable in the digital era. CEOs need to be change agents.

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Candid

MAY 14, 2024

Spring is the time when we throw open the windows and clean up the debris of the winter. Like your annual spring cleaning, it’s something you should do every year, and it’s a great way to clean up your digital space. It’s also the perfect time to do a social media audit for your nonprofit organization.

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M+R

DECEMBER 1, 2021

Until recently, cell phone carriers allowed organizations to get people to manually send millions of texts to folks who may not have opted-in (aka “peer-to-peer texting”). Now cell phone carriers such as AT&T, Verizon, and T-Mobile are cracking down by enforcing rules to track organizations and their texts.

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The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

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AccelEvents

OCTOBER 16, 2020

While this move has allowed you to carry on hosting your event, it has also left you facing the complications that come with the digital landscape. . Protecting the digital safety of your attendees, exhibitors, presenters, and staff is paramount to the success of your online event. . Digital Safety Considerations for Online Events.

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Digital Online Virtual Guidelines 52

sgEngage

MAY 2, 2024

For example, if a student is awarded 10 different scholarships, they get 10 different emails they must open, read, and click to accept their awards. We must meet them where they are, which is on their phone. Students are doing it all on their phones, so you will need to proofread and edit everything. Let’s face it.

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Tech Soup

APRIL 25, 2014

To be able to telework, people usually need five things: a computer or tablet, broadband Internet, access to work email, access to work documents, and a phone. During the polar vortex winter 2014, telework has done some unexpected things like keeping federal government services open for business during one of the really bad snow storms.

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The NonProfit Times

MAY 23, 2024

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Email deliverability continues to be top of mind for digital marketers for these reasons.

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Neon CRM

OCTOBER 31, 2023

Practical Tips for Donor Engagement Strategies As a fundraiser, you probably have a good feel for how your donors want to engage with you, whether it’s on social media, through email, over the phone, or face-to-face. You can use similar questions to start conversations with donors over the phone or during face-to-face meetings, too.

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Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. Roughly 90% of cell phones in the U.S. Note that giving through cell phone carrier is organized through the Mobile Giving Foundation. An open API that allows you to build SMS into your app or product. Well, free-ish. GiveLively.org.

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.orgSource

APRIL 29, 2024

ENIAC, the first digital computer, was launched in 1945. The world has a smart phone in its pocket. The bottle is open. Benjamin Franklin’s experiment with lightning, a key, and the kite occurred sometime in the mid-1700s. It took another 127 years for Thomas Edison to perfect the incandescent light bulb.

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.orgSource

OCTOBER 24, 2023

Put your phone away, or better yet, don’t bring it into the room. Ask open-ended questions that invite feedback and follow-up. leadership, or the qualities needed for success in digital markets. Silence that inner commentator whose chatter is louder than any voice in the room. Bring all of your senses to the dialogue.

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Pamela Grow

AUGUST 2, 2023

And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. Where do you begin? Consider sending: An “Impact Update.”

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Nonprofit Tech for Good

AUGUST 29, 2022

You may also want to ask your volunteer their preferred method of communication – phone, text, or email – in their volunteer application. Create opportunities to ask open-ended questions to continue learning about their skills and interests and ask for feedback within your communications to improve your programs.

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Tech Soup

AUGUST 14, 2013

This week we learn about the Resilient Africa Network (RAN), which is helping African students use open data for disaster relief. There is also some interesting insight into the link between open development and social impact bonds, while the data dilemma is brought to the fore. Data for Public Service Delivery.

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Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Achieve

NOVEMBER 18, 2021

Eman Osagie: Keep your donors invested in your mission through communication (email, phone calls, personal letters) and show them the impact of their giving. The digital world is ever-expanding and Sarah is always on top of trends, tech, and new ways to reach people.

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Zen and the Art of Nonprofit Technology

NOVEMBER 5, 2007

This means that anyone can hack their phones – and a raft of developers can create really interesting kinds of software for phones. Of course, the bottom line is that this makes it more likely that Google can get their ad platform onto phones. This is big. The SDK will be available later this month. Be Helpful.

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Nonprofit Tech for Good

APRIL 23, 2023

While we might call our phones ‘phones,’ there are Apple, Android, and Google devices. The opening should read ‘Dear X’ Prizes that might just top last year’s hot-air balloon ride in wine country and the extremely popular paint-your-pet portrait class! Aren’t they all the same thing?

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Nonprofit Tech for Good

OCTOBER 24, 2013

As of September 2013, 47% of email is now opened on a mobile device. Mobile phone owners sent an average of 678 texts a month. Priority #4: Start collecting mobile phone numbers and launch a texting and/or text-to-give campaign. Mobile/digital wallet technology will transform online and mobile fundraising.

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Now imagine you can offer donors a similar experience when they come across your site on their phones.

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Bloomerang

OCTOBER 30, 2023

Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video. Feeding America’s direct mail performance has stayed consistent, while digital has grown faster.

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Qgiv

APRIL 26, 2022

Digital Wallets. The first of our nonprofit trends is the rise of digital wallets. Digital wallets are poised to change fundraising in a pretty drastic way. As digital wallets have become more commonplace, the number of donors making gifts via check has decreased. New to fundraising? Text fundraising.

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Nonprofits Source

APRIL 24, 2023

If you only email your supporters to ask for things, it’s going to be harder to get them to open your emails. It’s a channel that functions as part of your larger digital strategy. Get Personal Which email are you more likely to open? Thanking people who support your organization with their time or money is non-negotiable.

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Zen and the Art of Nonprofit Technology

DECEMBER 18, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology The power of open source VOIP December 18, 2007 Today seems to be Asterisk day. Asterisk is the open source PBX application that works by using VOIP. What is Asterisk, you ask? Be Helpful.

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Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising.

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Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. How many people open each email? The majority of email is read on mobile phones — if we think about the fact that you’re opening this email on your iPhone, can you actually see what the subject is?

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NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? a well-established digital marketing automation platform ? Now, mobile phones are used to check emails. An eye-opening report authored by Brett Schenker states, .

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Classy

JULY 7, 2021

Nonprofits are embracing modern payment methods like digital wallets and Automated Clearing House (ACH) transactions. Here’s what you’ll take away: ROI proof points for digital wallets and ACH in the donation process. Nonprofits can use both digital wallets and ACH on their donation pages to accept one-time and recurring donations. .

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Nonprofit Tech for Good

MAY 31, 2020

Like you, many of your constituents are also working from home, using their personal cell phones and email addresses. Take a Balanced Approach With Your Revenue Streams and Include Digital Fundraising. Could your organization have a better mix of in-person, virtual, and digital fundraising components? Everyone has agreed.”.

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Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

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EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. It is the 21st-century version of a phone call. A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. It’s clear: texting is now the status quo. What should you text your donors?

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TechImpact

FEBRUARY 17, 2014

Image courtesy of OnQue Digital Insights. Why are only half of my nonprofit’s emails being opened? Nonprofit organizations and for-profit corporations alike must adjust on the fly to make sure their emails are being opened, not being tossed in the e-trash. Keep it short.

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