Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. Craft good headlines. Write at least 25 headlines —simply because your first one will likely suck. Measure, Test, Refine.

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

On the Progressive Exchange list, Michael Whitney asked : Campaign Monitor's " Email Design Guidelines for 2006 ," which though it is 2 years old, still has some staying power. Never use images for important content like headlines, links and any calls to action. Here are their 6 conventions: What should stay, change, or go?

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Design email gMail Headline 50

Connection Cafe

DECEMBER 27, 2013

Note: This is the seventh in a series of posts about the Nonprofit Web Design Process. Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Quote from Kristina Halvorson) It’s an essential step in the Web Design process that’s often overlooked or skimped upon.

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Design Process Content Web 36

Eric Jacobsen Blog

JANUARY 31, 2021

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

People 52

People Create Organization Headline 52

Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

Headline 52

Headline Mentoring Authoring Problem 52

Eric Jacobsen Blog

AUGUST 4, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

People 52

People Create Organization Headline 52

Allegiance Group

MAY 16, 2023

However, a full website design can be costly and time-consuming, which might not always be feasible or necessary for your nonprofit. These standalone pages are specifically designed to focus on a particular goal, such as raising funds, increasing membership, or promoting an upcoming event. Use standalone microsites.

Websites 52

Websites Alternative Nonprofit Conversation 52

Judi Sohn

JUNE 1, 2009

It took a while, but I finally have a template that seems to be working well for us: I’ve tested the template in Outlook (2003 and 2007), Gmail, AOL, Yahoo and Apple Mail and it looks just like the screen shot above, or close enough. By a very wide margin. There are HTML editors of all different shapes and sizes.

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email Test Template Convio 100

NTEN

JULY 28, 2010

While the characteristics of your audience are important, they should not be the first thing dictating your design direction. and “How can we translate that to our website in a user friendly design?” . Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

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Method Audience Design Question 52

Get Fully Funded

MARCH 14, 2022

Squarespace, Weebly, and Wix are do-it-yourself sites designed for people with no coding skills. If you are using WordPress, your developer may offer a package that includes branding and web design. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters.

Profit 124

Profit Websites Build Work 124

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

MARCH 6, 2014

How to Improve Your Site Design. Once you have your basic donation platform in place, you can increase giving by improving your overall site design. Some of the reasons that potential donors decide not to give online are related to the website’s design elements. How to Give Donors What They Want.

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Donation Arts Online Nonprofit 52

Byte Technology

FEBRUARY 21, 2017

WordPress site designers, owners and administrators all have something in common with one another: they all want to see their sites perform better: look more attractive: get more hits and conversions; see more pass-alongs and click-throughs; engage more repeat visitors etc. One great way is to initiate A/B split testing.

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WordPress Test Site Plugin 100

Pamela Grow

DECEMBER 14, 2023

Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

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Tips Storytelling Images Camera 59

Nonprofits Source

JULY 9, 2018

These platforms are designed to tackle specific fundraising events like: Silent auctions and raffles. Hopefully, the provider you are considering offers a free demo, allowing you to test out functionality and usability of the service – if so, we recommend that you take advantage of this to get a feel for the system.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." We have some strategies for tackling this: convening diverse content advisors, incorporating anti-bias educational approaches in our design, developing participatory opportunities for visitors to connect past to present.

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Measure Arts People Museum 47

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. The program was designed to help organizations of all sizes promote their missions. A poor design can frustrate users.

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Grant Google Guide Nonprofit 52

Nonprofits Source

NOVEMBER 3, 2017

Responsive Mobile Design. Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7. I would recommend testing your LSI words using a keyword difficulty tool like SpyFu to assess potential ranking opportunities. SEO Friendly URL. Start Title With Keyword.

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Beginner Digital Marketing Guide 91

Museum 2.0

FEBRUARY 18, 2015

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " In a world of iteration, prototyping, and A/B testing , do we need a new ethical litmus test for social experimentation? We''re trying to personalize.

Museum 20

Museum Experiment People Data 20

sgEngage

NOVEMBER 30, 2023

Write an Inspirational Press Release Take the “working backwards” philosophy to its conclusion by writing a fictional press release with a headline that gives you shivers, one that celebrates your future accomplishment made possible by your innovative mindset.

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Nonprofit Adopt Chart Press 92

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? The rest of this article will give you hands-on tips on what to improve and help you design the page as if you’re speaking to someone who knows nothing about you, why they should donate, or what you’ll do with their money.

Donation 92

Donation Question Effective Test 92

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. Follow graphic design best practices. You can even test out different placement, colors, and font sizes to make your CTAs stand out. Ensure each landing page is all-around user-friendly.

Grant 67

Grant Google Guide Management 67

DipJar

MAY 3, 2022

A microsite can be a highly effective way to promote your organization’s fundraising events, but only when you have a dedicated, intentional web design and development strategy to guide the process. You can use the microsite to get creative with your brand, using different colors, fonts, and design elements than those on your main website.

Fundraising 52

Fundraising Audience Websites Design 52

NTEN

APRIL 16, 2009

It depends on your audience, and the design of your site, and the goal of your campaign. In this situation, there's only one way to know for sure what's best: test it for yourself. Multivariate testing (MVT) is a great tool for making these sorts of decisions. Take the opinions out and let the data decide for you. Fine-tuning.

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Test Headline Case Study Results 36

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? The rest of this article will give you hands-on tips on what to improve and help you design the page as if you’re speaking to someone who knows nothing about you, why they should donate, or what you’ll do with their money.

Donation 41

Donation Question Effective Test 41

Bloomerang

AUGUST 28, 2021

I’ve tested it. So this is what you’re going to spend on a copywriter, what you’re going to spend on printing, what you’re going to spend on, you know, social media ads, like all your printing, your design, your ads, your Facebook fundraising. Test, test, test. Test everything in your email.

Video 75

Video Fundraising Guide Test 75

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. This toolkit is designed to create content that will resonate with your audience and, ultimately, convert into donors. Within the AdEspresso you can: A/B test ad groups and campaigns. Helpful storage folders for designs.

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Social Media Resource Marketing Media 109

Connection Cafe

APRIL 1, 2014

The point is that there is tremendous opportunity for nonprofits to adopt similar principles – Design a website experience that delivers on the purpose of your nonprofit. At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. Web Design' Ocean Conservancy.

Google 54

Google Websites Nonprofit Design 54

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Have questions or need help with designing, editing, or writing your next presentation?

Design 278

Design Slides Tips Online 278

Care2

JULY 26, 2007

This tool was designed to assess OPPORTUNITY COST; namely, if youre spending time doing something with a lower return on investment than another opportunity, you should stop doing it and choose the investment with the higher potential return. Email me (Justin at care2team.com) if youd like to help beta test it. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

This tool was designed to assess OPPORTUNITY COST; namely, if youre spending time doing something with a lower return on investment than another opportunity, you should stop doing it and choose the investment with the higher potential return. Email me (Justin at care2team.com) if youd like to help beta test it. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

This tool was designed to assess OPPORTUNITY COST; namely, if youre spending time doing something with a lower return on investment than another opportunity, you should stop doing it and choose the investment with the higher potential return. Email me (Justin at care2team.com) if youd like to help beta test it. The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Connection Cafe

APRIL 13, 2018

Tip 2: Design for both scanners and readers. Your school’s direct mail should be designed so it grabs readers’ attention and convinces them to give. Include headlines and plenty of white space to make it easy to read. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI.

Education 23

Education Fundraising Mail Offline 23

Whole Whale

JUNE 5, 2020

This event was headlined by a collection of awesome comedians who came together to produce a massive telethon that was ultimately able to raise thousands of dollars. We strongly recommend you test your setup first because, pro tip – you’re probably going to need to mute others to avoid feedback and general off-key singing.

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Ideas Fundraising Online Virtual 95

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. To do anything right, you need the resources to set up the activities, time for testing, a plan, and people to manage it.

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Gift Digital Online Pledge 27

Have Fun - Do Good

NOVEMBER 17, 2010

World Pulse is really at a point where we've demonstrated proof of concept, and we've tested all of our media channels over the years. and "Let's call that person, figure out if they'll volunteer to do that, put it down on paper, get the designers to bang it out, see if it works, and throw it out to the community."

Voice 69

Voice Global Saudi Arabia Journal 69

Bloomerang

SEPTEMBER 12, 2021

So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results. And I’m not necessarily talking about designated or un-designated, although it gets into that space, but I’m saying, what’s the impact that’s going to happen here?

Results 78

Results Video Donation Fundraising 78