NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States California Baltimore 87

DNL OmniMedia

AUGUST 1, 2023

Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. AI’s range of applications is diverse and is expanding as new case studies arise. Cloud integration is not limited to direct care providers.

Trend 52

Trend Technology Analytics Integration 52

Achieve

JUNE 1, 2023

Review your donor demographics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. Assessing demographic-related giving patterns can help you understand who is supporting your cause and how you can better connect with them. Their retention rate.

Donation 52

Donation Donor Giving Demographics 52

TechImpact

OCTOBER 30, 2014

According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others.

Brain 245

Brain Storytelling Story Nonprofit 245

Candid

JULY 26, 2022

With that in mind, the overhead myth refers to a pervasive understanding across organizations’ support bases, through which donors and funders use the overhead ratio to measure an organization’s effectiveness. After all, nonprofit employees are focused on the mission rather than their salary, right?

Course 122

Course Ratio Fundraising Statistics 122

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Qgiv

APRIL 9, 2024

Facebook Facebook , one of the Metaverse social media platforms, is one of the largest social media platforms and has a diverse user base that spans all demographics, but depending on your community, you may find more interactions with older audiences on the platform.

Social Media 52

Social Media Media Guide Social 52

Allegiance Group

APRIL 15, 2024

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels.

Mail 52

Mail Fundraising Nonprofit Channel 52

ASU Lodestar Center

JUNE 22, 2022

Studies indicate that diversity in the workplace unlocks innovative environments, as organizations with diverse leadership both out-innovate and out-perform those with homogenous teams. Utilizing hiring technology that hides applicant demographics. Lack of representation. Increasing mentoring initiatives for BIPOC staff.

Leadership 52

Leadership North Dakota Minneapolis Minnesota 52

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Nimble AMS

JULY 19, 2022

According to a Community Brands Association Trends Study , 78% of professionals reported higher than average workloads. Decide if you plan on measuring employee engagement, satisfaction, motivation, or performance so you can have a clear indicator of success. Is your association staff satisfied in their current roles?

Survey 120

Survey Associations Tips Interview 120

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Remember SMART goals?

Gift 104

Gift Celebrate Goal Donor 104

sgEngage

DECEMBER 5, 2022

Demographics data—what do grant recipient and grant descriptions reveal about who benefits from the foundation’s grants? Below is an example that is representative of many of the grants lists we receive from the IRS: A Case Study: Helping Your 990 Match Your Story. Information about the people leading the foundation. In 2017, Martha S.

Communication 88

Communication Oregon Grant Portland 88

Saleforce Nonprofit

AUGUST 30, 2021

Because traditionally, impact measurement has been performed by siloed teams, the burden on them to collect good evidence is huge. Though it can seem like a big barrier to set up an impact measurement system — one for which you might not have the time, the staff, or the funding — impact management is something you can do at any level.

Integration 69

Integration Impact Practice Management 69

ASU Lodestar Center

FEBRUARY 2, 2022

They have been brought to light in recent times, however, due to the changing demographics of the Unites States. According to the Impact of Diversity study , nonprofit boards are 78.6% It is a good idea to have specific, measurable, achievable, realistic and time-based - SMART - goals. African American and 2.6% Asian American.

Strategy 52

Strategy Phase United States Arizona 52

Candid

NOVEMBER 17, 2021

Data Handling, Overview, Measurement, Evaluation and Reporting (4 percent). Project Demographics/Orientation/Status (2 percent). Staff Demographics (Age, Ethnicity, Gender, Immigration Status). About the TAG study. Miscellaneous (3 percent). Corporate Delegation and Oversight, Organizational Structure (5 percent).

Grant 111

Grant Analysis Application Contact 111

Candid

NOVEMBER 16, 2021

As the sector evolves, students aren’t always sure which available resources are the most sound to support our studies. Candid also encourages nonprofits to report the demographic makeup of their board, leadership, and staff so you can better understand where the organization lands in terms of diversity, equity, and inclusion (DEI). .

Student 119

Student Free New York City San Francisco 119

AccelEvents

JANUARY 5, 2021

More than just artists finding a way to connect, established institutions like the Grand Ol’ Opry began to stream shows without an audience and record labels began to embrace virtual events as a way to stay in touch with their marketing demographic. The Future of Concerts and the Music Industry. Concerts and the potential spread of COVID-19.

Music 52

Music Industry Artist Virtual 52

AccelEvents

JANUARY 5, 2021

More than just artists finding a way to connect, established institutions like the Grand Ol’ Opry began to stream shows without an audience and record labels began to embrace virtual events as a way to stay in touch with their marketing demographic. The Future of Concerts and the Music Industry. Concerts and the potential spread of COVID-19.

Music 52

Music Industry Artist Virtual 52

DNL OmniMedia

APRIL 1, 2024

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

Data 52

Data Guide Proposal Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. A study by Ahrefs found that only 5.7% Intangible Measurements : Identity how, and most importantly why , people behave the way they do when they engage with your brand. The best way to measure that growth is with Google Analytics.

Digital 111

Digital Marketing Guide Chapter 111

ASU Lodestar Center

APRIL 10, 2017

For the past forty or so years, to ‘prove’ the value of the arts, arts leaders, funders and subsequently policy makers have focused on measuring the instrumental effects of art on society and the economy, neglecting the intrinsic value of art (McCarthy, Ondaatje, Zakaras, & Brooks, 2004). How do you measure that? & Novak, J.

Evaluation 56

Evaluation Arts Story Impact 56

John Kenyon

SEPTEMBER 17, 2018

A study from Bowker Market Research in 2013 showed that the majority of book buyers are female. We can infer that a majority of those Book Lovers visiting our website are women, and if we look at the Demographics section of Analytics, we see that is accurate. Review the top 10-20 interests and see what ideas they give you for content.

Websites 52

Websites Analytics Google Demographics 52

3rd Sector Labs

AUGUST 15, 2014

A 2014 digital marketing study by Adobe concluded that 54 percent of unsuccessful marketers say that “testing is not a priority.” In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. Do you know if your organization is offending prospective donors?

Digital 138

Digital Data Marketing Org 138

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

There was a study a while back that noted 1 out of 5 pinterest users purchase products of items they have pinned. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). It really came to life when we started to build in the authenticity and storytelling we could offer from our own skills.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

ASU Lodestar Center

JUNE 25, 2018

If you are unclear on these questions, then you are posting blindly and will have no way to measure whether or not your time and energy spent on social media is paying off. In a study it was shown that, “the hashtag measure is associated with significantly more retweets than when a hashtag is absent.” Track Your Metrics.

Social Media 40

Social Media Media Social Arizona 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. As opposed to Google Ad Words, Facebook gives you the power to identify users that fit your demographic to a tee. 5. Knowledge is power.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it specific?

Report 80

Report Measure Process Impact 80

ASU Lodestar Center

JUNE 1, 2022

Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively. A recent case study by Dataro.io NLP is useful for an AI model to identify the intent of a person based on what they say or what they type.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). These personas should include details about their demographics, interests, motivations, and giving preferences. This purpose should be the core of your mission statement.

Guide 52

Guide Donor Fundraising Social Media 52

Connection Cafe

OCTOBER 22, 2020

Nonprofit VOTE’s study of voters engaged by nonprofits ahead of the 2018 election showed that not only were the engaged voters about twice as likely to be non-white, lower income, and younger than 25, the “nonprofit voters” turned out at rates 11 percentage points higher than voters that shared their demographic characteristics.

Organization 36

Organization Poll Social Mail 36

Care2

SEPTEMBER 28, 2010

While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study , American consumers are huge supporters of cause marketing campaigns. The study also highlighted the important role and influence moms and Millennials play in consumer marketing.

Causes 76

Causes Companies Support Statistics 76

Forum One

SEPTEMBER 7, 2021

According to a study by Everage and Researchscape International , personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39% improvement in brand perception, and increased conversion rates by 51%. You can look at things like past behavior, interests, demographics, and more.

Websites 58

Websites Strategy Change Management Digital 58

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

Websites 61

Websites Analytics Google Social Media 61

Connection Cafe

APRIL 26, 2018

All sectors experienced growth in their online giving programs in 2017, showing that this type of giving continues to grow as donors shift in age and other demographics. As the results have revealed, there has been a significant shift in the type of donor demographics, as evident in the preferred method of fundraising. What’s Next?

Education 23

Education Trend Conversation Giving 23

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Utilizing multiple pre-event promotional live streams will help you speak to that target demographic and start fostering engagement. Use this to your advantage!

Virtual 95

Virtual Marketing Guide Stream 95