Channel Demographics Measure Studies 
Nonprofits Source
MAY 15, 2024
Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.
Allegiance Group
APRIL 15, 2024
When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. This channel also tends to see positive returns—for every $1.27
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Achieve
JUNE 1, 2023
Review your donor demographics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. Assessing demographic-related giving patterns can help you understand who is supporting your cause and how you can better connect with them. Their retention rate.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2013
One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? It would be useful to have a landscape study of who is doing what in terms of using social media ambient data in the nonprofit and philanthropy sectors.
NTEN
APRIL 5, 2011
By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2010
This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.
Whole Whale
SEPTEMBER 8, 2023
The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.
Expert insights. Personalized for you.
52 
Let's personalize your content