Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2023

Joan Garry and I had the joy of collaborating on this article together based on a conversation we had recently. From our previous conversations, we’ve realized that empathy is not just a warm and fuzzy “soft skill,” but an essential leadership skill to ensure that your nonprofit’s work survives and thrives in the future.

Leadership 118

Leadership Organization Culture Skills 118

Forum One

JULY 6, 2023

Whether it’s determining what content leads to conversions, or tracking the CX experience among a complex system of different branded websites, there are some unique challenges that mission-driven organizations face when it comes to tracking customer satisfaction. There are other metrics that can provide a glimpse into your site’s CX as well.

Measure 67

Measure Websites Metrics Track 67

Get Fully Funded

JANUARY 24, 2024

Additionally, ensure that your page is mobile-responsive, as most people will scan the codes and make their donations through their phones. By examining specific performance indicators and essential data metrics, you can evaluate your marketing strategy and make adjustments to create a bigger impact. Conversion rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Personas are fictional people who represent the different audiences your business needs to appeal to. For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

Map 52

Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. One thing that stood out in our conversations is that the civic tech field is ready for a deeper dive on outcomes. Code for America , one of the organizations that we worked with, is already implementing outcome assessments.

Metrics 50

Metrics Method Tech Government 50

Association Analytics

FEBRUARY 14, 2022

Most people don’t. We suggest that you have a conversation and not send a survey. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs.

Analytics 169

Analytics Language Associations Case Study 169

Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Include key findings and create audience personas (fictional people that embody your target audience). But what’s behind successful campaigns like these? Deep understanding of your audience.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Get Fully Funded

JANUARY 5, 2024

Keep an eye on your metrics. The more people you get to opt in, the more supporters you can cultivate relationships with over text. Keep an eye on your metrics. Finally, like any other fundraising strategy, you should track success metrics for your text messages and use them to evaluate your texts’ effectiveness.

Practice 59

Practice Puerto Rico Fundraising Metrics 59

sgEngage

MARCH 18, 2024

This includes people at various levels of the power structure: the wealthy, the marginalized, and allies, uniting for the common good. Additionally, investing in research and evaluation can help identify what strategies are most effective in advancing equity.

Philanthropy 89

Philanthropy Action Structure Law 89

Bloomerang

AUGUST 16, 2021

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Do you know what topics people care about? How many people attempted to make a donation on your website but left the site before they completed their transaction?

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Over 90% of the United States uses social media, including the people in your community. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations. Impressions.

Grant 98

Grant Google Problem Analytics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Often, in fundraising, people would like to know the ROI of various ways of raising money. Capital Campaigns and ROI. The Nuance of Capital Campaign ROI.

ROI 73

ROI Campaign Gift Metrics 73

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Evaluation of Sales Team Training Needs. To achieve that, sales operations people help streamline process to speed up the sales cycle and enable sellers to close more deals. Selection of Key Sales Metrics to Adopt. Conversion Rates. Performance.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Helping real people should be the star. Evaluate telethons and phone banks – what makes people donate on the spot?

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

sgEngage

SEPTEMBER 7, 2022

This means that a donor may have two or even three different people from the same organization soliciting them before they finally make a gift. When hiring fundraisers , look for people who are confident and excited about raising money and who understand the position. Help create solidarity in your team with agreed-upon metrics.

Develop 77

Develop Management Gift Proposal 77

Forum One

MAY 25, 2023

Assess your goals for the platform, re-evaluate why you’re there, and decide if it still makes sense to actively use your Twitter account. Look at your data Evaluate your Twitter metrics to see how much the recent changes at Twitter have impacted the number of followers you have, how often people see your content, and how engaged users are.

Government 50

Government Twitter Social Media New York 50

Qgiv

JUNE 23, 2021

You’re looking for people who care about and will support your nonprofit’s mission and are interested in the event you’re hosting. As your supporters share your content it gets seen by more people in their social circles. This is obviously more effective for conversions than marketing to everyone and hoping for the best.

Practice 52

Practice Marketing Fundraising Social Media 52

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. We hope you do, too! . Let's get started. Quality Score.

Adwords 47

Adwords Evaluation Google Statistics 47

sgEngage

JULY 20, 2021

Our objective is to create a company that includes the kind of robust diversity that facilitates the best productivity, problem solving, and innovation coming from people bringing a variety of perspectives to bear on our challenges and opportunities. These will be critical metrics for us to gauge our performance.

Government 97

Government Social Blackbaud Companies 97

3rd Sector Labs

APRIL 23, 2014

Many people like using them. We were once asked to evaluate new technology options for a client. But we explained that we can’t evaluate tech options like a new CRM without first knowing what they needed to accomplish with the technology. Would a data management plan like you suggest really improve those kinds of metrics?

Data 133

Data Management Rate Benchmark 133

Bloomerang

NOVEMBER 10, 2023

Evaluate external threats and opportunities. In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Write them a letter to show further appreciation for their support and invite them to have another conversation.

Gift 101

Gift Raise Guide Relationship 101

Neon CRM

JANUARY 23, 2024

Most donors only make major gifts to a nonprofit after multiple interactions with that organization—very few people will make a $5,000 gift right away! After all, this is a group of people who already support your work. You’re looking for people who want to give substantial donations and have the finances to support that desire.

Gift 52

Gift Strategy Raise Database 52

Amy Sample Ward

AUGUST 18, 2009

You can visit his blog to read the post and join the conversation there. Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff.

Social Media 190

Social Media Strategy Media Social 190

Greater Giving

MAY 25, 2022

For each of these recommendations, remember that while it’s essential to be decisive in your physical and digital marketing strategies , it’s just as important to consider your options, evaluate your existing plans, and be thoughtful about any changes in your approach. Millions of people in the U.S. Let’s jump in! Social media.

ROI 81

ROI Marketing Strategy Sponsor 81

Classy

JULY 14, 2021

This is especially true during a period when people are feeling some burnout in regard to online activity. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Cost (what!).

Metrics 50

Metrics Technorati Measure Reflection 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

.orgSource

MAY 6, 2024

This comprehensive exploration of your digital systems could include evaluating security, network functions, system management, user experience, and overall performance. The greatest benefit is ensuring that an organization’s processes, people, culture, and technology are in alignment with their strategic objectives.

Technology 221

Technology Evaluation Attitude System 221

Qgiv

JUNE 23, 2021

What groups of people tend to be your most invested donors? Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Share stories and testimonials from the people you help! The Giver’s Journey.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

.orgSource

APRIL 10, 2023

They should be visionaries who chart the direction, evaluate options, and are prepared to challenge ideas they feel are not in the association’s best interests. Until about 15 years ago, many professions were dominated by a single segment of people. It’s a good idea to include people who can introduce a different point of view.

Build 322

Build Demographics Associations Voice 322

Everyaction

MAY 30, 2018

Because of these principles, the process of evaluating and deciding on investments such as technology tools can be difficult for many nonprofits, because it requires a complicated process of weighing short term costs with long term benefits, while keeping multiple stakeholders happy.

Technology 49

Technology Comparison Evaluation Template 49

Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of February 23rd). Check it out!

Web 108

Web ROI Bookmarking Phase 108

Media Cause

SEPTEMBER 10, 2021

An article in Psychology Today suggests that “ people’s ability to think about information in new and unusual ways can actually be hampered when they wield too much brainpower.”. Reconsider how you evaluate your employees, as well as any agency partners you work with. And according to psychology, I’m not alone.

Structure 52

Structure Goal Team Product 52

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Non-pledge close: For those calls that don’t end in success, it’s important to help close the conversation gracefully to maintain the relationship with the donor. At this time on a Sunday, most donors will be finished with their weekend errands and are likely available for a conversation.

Guide 98

Guide Script Tips Gift 98