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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Are your conversion rates different for different audiences?

Donor 278
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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

My contribution to the panel is to provide context about the use of social media in emergency and disaster response as well as an overview of some of the tools we saw deployed last year and we may see in the future. Whether it’s direct or indirect content, why do citizens turn to social media in moments of need or disaster?

Disaster 206
professionals

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How an Effective Partner Ecosystem Strives for Collaboration Over Competition

Saleforce Nonprofit

Yet, each year for the last six years, they come together to share best practices to make each individual and firm better at serving those organizations. They would rather share and learn with and from their competitors than let that happen! Now, you might think that is counterintuitive — why would you want to help your competition?!

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Digital Must-Haves for Fall Fundraising Success Part 5: Digital Advocacy Forms

EveryAction

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

Digital 130
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Nonprofit Mission Statements vs. Vision Statements

Whole Whale

In his book, Start with Why, Simon Sinek shares his theory of the Golden Circle : Every person knows what they do; some people know how they do it. Conversely, the mission statement encompasses your shorter target goal and can be changed once that goal is met. Share it with us @WholeWhale. But few people know why they do it.

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

If you work at a nonprofit, take the steps we shared above. Companies Are Prioritizing Disaster Relief and Crisis Response. In a recent study, corporate giving efforts accounted for $405 million in contributions related to disaster relief. Use matching gift software to locate eligible donors. Demonstrate mutual benefit.

Trend 52
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How Funders are Driving Systems Change in Response to the Climate Crisis

Saleforce Nonprofit

The nonprofit sector is a broad community of organisations focused on everything from cultural heritage to social housing, from publishing to disaster relief, and while responding to the climate crisis is now a priority we all share, many organisations are still only beginning their sustainability journey.

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