sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Make your donation and volunteer opportunities easy to find.

Websites 82

Websites Organization Tips Map 82

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. For example, your organization may hold an annual golf tournament. While we may have a hunch, content testing provides answers. What Other Content Should You Test?

Rate 134

Rate Content Conversation Test 134

Nonprofit Tech for Good

FEBRUARY 25, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% In other words, the era of organic growth on social media is over. Nonprofit Tech for Good has an average click-through rate of.4% 64% to 3% per month , depending upon the platform.

Social Media 335

Social Media Media Social Newsletter 335

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Every cause has multiple reasons why someone should care, and depending on the size and structure of your organization, some may have more internal weight and priority than others. Can link to more in-depth content.

Content 105

Content Test Student Audience 105

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Not every type of content will resonate with every type of audience. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content. Simple language free of jargon.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. And while that may sound low, it is double the rate of Facebook Pages. For example: 1.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. This approach caters your content to the specific type that the user is looking for based on the platform.

Campaign 95

Campaign Marketing Ideas Help 95

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

Storytelling 234

Storytelling Action Roles Hunger 234

Nonprofit Tech for Good

MAY 7, 2024

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Social Status ] Nonprofits have an average engagement rate of 1.91% on LinkedIn. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.623% on Instagram. on TikTok. [

Social Media 182

Social Media Statistics Media Social 182

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 295

Digital Strategy Guide Create 295

Nonprofit Tech for Good

JULY 4, 2023

Website Builder Expert ] 58% of nonprofits use WordPress.org as their content management system (CMS) for their website (7% use Wix, 6% use Squarespace, and 5% use Drupal). M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ per visitor. [

Statistics 246

Statistics Websites Benchmark Drupal 246

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

Analytics 98

Analytics Data Spam Fundraising 98

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

Lesson 292

Lesson Marketing Amazon Adopt 292

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. However there are some basic checks that you can do on your own to increase your organization’s visibility. Is your content per page the right length and does it include relevant keywords? Publishing blogs and articles to your website helps increase SEO.

Websites 300

Websites Tips Plugin WordPress 300

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

Content 40

Content Practice Search Research 40

EveryAction

APRIL 6, 2015

Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. marketing open rates newsletter' This doesn''t mean you should scrap the operation entirely, but there are likely some serious adjustments that need to be made.

Newsletter 100

Newsletter Rate Open email 100

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Establish your organization as an expert.

Search 52

Search Grant Organization Voice 52

Nonprofit Tech for Good

APRIL 17, 2021

Sponsored Post by: Accelerist , a leader in social impact partnership technology, supporting hundreds of brands and charitable organizations in finding and growing their partnerships with each other. Yet, the vast majority of your annual corporate revenue will come from partners that already know and love your mission and organization.

Help 269

Help Retention Tips Template 269

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Establish your organization as an expert.

Search 52

Search Grant Organization Voice 52

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

Rate 139

Rate San Diego Open Benchmark 139

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. A pop-up is an informational or promotional offer that displays over the top of your website content, with the goal of capturing users’ attention quickly and easily.

Websites 308

Websites Work Test Nonprofit 308

sgEngage

APRIL 18, 2022

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. This can establish your organization as a reputable, trustworthy institution. Understandable: Your website’s content must be comprehensible to all audience members.

Websites 80

Websites Organization Tips Map 80

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Unsubscribe rates did not change much. In fact, they actually declined a bit which means fewer people unsubscribed compared to the previous year.

Benchmark 82

Benchmark Blackbaud Report Online 82

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Breakdown attendees by job type, organization/company, age, location, tenure, behavior, repeat attendees and more. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Pamela Grow

JANUARY 24, 2024

Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. Now, let’s talk about spam rates – the real sticky wicket. High spam rates are like waving a red flag at Google and Yahoo. So, be cautious, and check your spam rates. Big senders – organizations firing off 5,000+ emails a day.

Yahoo 91

Yahoo Attention Google email 91

DNL OmniMedia

AUGUST 22, 2022

As more donors contribute to your nonprofit organization via online donation forms, you’ll need to ensure that each transaction can be completed safely and securely. With the right payment processor, organizations can collect donations online, offer donation receipts and track the progress of each transaction. digital wallets.

Organization 52

Organization Paypal United Kingdom North America 52

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post #1: 12 Features Membership Organizations & Associations Should Look for in a CRM. To do this, there are a few simple tricks that you’ll need to use.

Social Media 332

Social Media Associations Media Social 332

Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. The mystery that stumps some organizations is how to strengthen their corporate relationships so they grow over time. Feeding America.

Social Media 300

Social Media Hunger Donor Media 300

Saleforce Nonprofit

APRIL 12, 2021

Over the past decade, organizations like Sierra Club , Greenpeace , and 350.org By deepening their commitments to sustainability, organizations across sectors have the opportunity to enact more sustainable business practices and set an example for peer organizations. Resources for Your Organization to Champion Sustainability.

Organization 98

Organization Massachusetts Org Africa 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.

Content 123

Content San Francisco Technique Skills 123

Nimble AMS

JULY 18, 2023

Personalization is becoming more context-aware, taking into account factors such as location, device type, time of day, and user intent to deliver relevant and customized content. Contextual personalization. Hyper-personalization. User-generated personalization. Privacy-conscious personalization. Social media integration.

Personal 131

Personal Associations Trend Experiment 131

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? But for my social posts, I might set the medium to “organic”. Content (utm_content). Campaign (utm_campaign).

Donor 284

Donor Track Facebook Campaign 284

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 239

Practice Fundraising Guide Channel 239