Bloomerang

APRIL 17, 2024

Is your organization feeling the changes in our economy, society, and communities? In 2020, the COVID-19 pandemic forced organizations to pivot to survive. Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions.

Data 101

Data Metrics Measure Goal 101

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

Benchmark 77

Benchmark Blackbaud Report Online 77

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Make your donation and volunteer opportunities easy to find.

Websites 76

Websites Organization Tips Map 76

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 296

Digital Strategy Guide Create 296

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 240

Practice Fundraising Guide Channel 240

Association Analytics

MARCH 13, 2024

Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Start discussing what metrics will help you make overarching decisions.

Analytics 169

Analytics Associations Model Metrics 169

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Will you send them additional content resources?

Create 169

Create Strategy Associations Registration 169

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. This is how you organize and describe your data. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. How many is your association using consistently? Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

Rate 139

Rate San Diego Open Benchmark 139

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Establish your organization as an expert.

Search 52

Search Grant Organization Voice 52

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Establish your organization as an expert.

Search 52

Search Grant Organization Voice 52

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. This helps ensure that the organization can run more efficiently and devote attention to areas that need it the most. Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience.

email 52

email Service Marketing Metrics 52

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Why should your member-based organization leverage an online community to engage your members? An online community improves member loyalty and drives engagement.

Community 115

Community Platform Benefit Online 115

Pamela Grow

OCTOBER 30, 2023

Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

sgEngage

APRIL 18, 2022

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. This can establish your organization as a reputable, trustworthy institution. Understandable: Your website’s content must be comprehensible to all audience members.

Websites 74

Websites Organization Tips Map 74

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. But it often does not involve the individual responding back to your organization.

Gift 97

Gift Results email Metrics 97

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

Mail 107

Mail Spam Rate email 107

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. Internalizing and externalizing an organization-wide culture of philanthropy. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? What are your bounce rates, time spent on site, etc? Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. Like all social media today, organic reach is very low.

Twitter 350

Twitter Practice Social Media Nonprofit 350

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. Let’s take a look at how you can leverage this tool for your organization. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates.

Examples 83

Examples email Communication Language 83

Association Analytics

FEBRUARY 14, 2022

The outcomes you can achieve tend to fall into four buckets that benefit your organization. These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse.

Analytics 169

Analytics Language Associations Case Study 169

Association Analytics

NOVEMBER 16, 2021

Reports share information on what has already happened in your business in an organized, straightforward format. Bring together people throughout your organization that have different points of view but are curious about data and want to learn. Least Engaged Members : Appeal to their specific interests with personalized content.

Analytics 169

Analytics Data Beginner Associations 169

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Conversion Rates. Technology.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Pamela Grow

JUNE 28, 2023

In contrast, social media algorithms will always limit your organic reach. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. You’ll want to spend as much time on your subject line as you do on the content.

email 52

email Rate ROI Social Media 52

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. Learn how your organization can take full advantage of social media in this guide! One of the biggest reasons your organization should use social media is how cost-effective it is.

Social Media 52

Social Media Media Guide Social 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. From a steep learning curve to having to interpret new metrics, the frustration is real. Let’s address the key issues of concern and find that silver lining in order to move towards impact.

Analytics 75

Analytics Museum University Google 75

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart.

Goal 52

Goal Tips Review Map 52

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. You can the track your site’s bounce rate for pages in your Google Analytics account.

Google 52

Google Results Websites Grant 52