TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Without an end goal in mind, nothing can be accomplished. Gathering your content. Add in content. There’s no re-do.

Newsletter 247

Newsletter Spam Template Nonprofit 247

Beneblog: Technology Meets Society

JUNE 11, 2015

“Your secure software is open source: doesn’t that make it less secure?” We strongly believe not only that open source is compatible with digital security, but that it’s also essential for it. The goal of a safe is to keep unauthorized people from gaining access to its content.

Open Source 100

Open Source Open Software License 100

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Content is easier to produce and more effective when all communicators understand the desired outcomes.” Integrate Strategy There are plenty of incentives for collaboration.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. 3) Tweet content that inspires engagement.

Twitter 349

Twitter Practice Social Media Nonprofit 349

sgEngage

JULY 13, 2021

I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. For your administrators/content creators, it’s scalability – when you have new content to share, being able to quickly and easily know where it belongs. Findability. Scalability.

Websites 105

Websites Structure Template Design 105

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.

Facebook 235

Facebook Fundraising ROI Virginia 235

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. What about your content could be framed in a mysterious way? “A

Headline 52

Headline Newsletter Examples Tips 52

Saleforce Nonprofit

JULY 8, 2021

Keep in mind the importance of monitoring metrics related to engagement and spam complaints, as these directly correlate to the effectiveness of the sender name. Try using less than 50 characters, and starting with the most impactful words at the beginning of your subject line to increase the chances of an email open. Share their why.

email 116

email Marketing Strategy Tips 116

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 127

Social Media Accessibility Media Social 127

CauseVox

MAY 9, 2023

With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. This model was developed by Open AI and is one of the few language models to pass the Turing Test. If this sounds familiar, then we’ve got some good news. Not all prompts are created equal though.

Examples 84

Examples email Communication Language 84

Media Cause

SEPTEMBER 1, 2022

During the conference, there were many presentations on video content. Another session with Microsoft’s Karianne Stinson , “How to Source Great Content Without Burning Out,” recommends “getting other people to do your work for you” (which, of course, takes work!). Content matters. Short form video is king.

Social Media 52

Social Media Trend Media Social 52

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

Donor 87

Donor Social Media Websites Content 87

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Test your subject lines. But what about reach?

email 52

email Rate ROI Social Media 52

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. You open LinkedIn to see if any other organizations you respect have shared new messages (“Am I already late to the game?”)

Fundraising 73

Fundraising Generation Education Feeds 73

sgEngage

OCTOBER 14, 2022

Why does your museum open its doors each day? open rate, CTR. What type of content do they respond to best? Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy.

Communication 78

Communication email Marketing Museum 78

Media Cause

APRIL 22, 2022

When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content. Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Test, and Test Again.

email 52

email Practice Marketing Test 52

Top Nonprofits

JULY 1, 2022

Since your website is such a vital component of your online outreach strategy, you’ll need to choose the right content management system (CMS) to build and manage it. With that in mind, here are three tips to help you choose the right CMS for your nonprofit website: Define your website needs. Compare top platforms. Accessible design.

Drupal 101

Drupal Tips WordPress Module 101

NonProfit Hub

SEPTEMBER 30, 2020

Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows you to stay at the forefront of the minds of those who support your nonprofit. Test ideas you have found throughout the industry in your own organization to see how they work for you.

Marketing 89

Marketing Data Strategy Test 89

Care2

JULY 25, 2011

Getting even your most devoted supporters to open your carefully-crafted appeal can be quite a challenge, and you need to keep these seven factors in mind. Make sure your subject line accurately reflects the content of the message. What’s the message about? Keep it short! Think micro-Tweet! Where’s it coming from?

Rate 71

Rate email Open Tips 71

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Does an open-ended ask string mean more revenue? First, we used earlier campaigns to build momentum.

Case Study 75

Case Study Test America Studies 75

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Is Giving Tuesday an Opportunity for Creativity and Testing? Most definitely.

Giving 59

Giving Tips Press Netherlands 59

NetWits

FEBRUARY 7, 2012

Over the past two weeks, we’ve been running A/B tests on our new mobile template. The messages went out at the same time, with the same subject line and the same content; the only difference was the template – our new mobile-enhanced code against our old version. The Content. The results couldn’t be more clear.

Template 167

Template Mobile email San Francisco 167

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

Cloud 4 Good

AUGUST 25, 2022

With this widespread adoption of technology to facilitate goods and services, the role of ethics has become increasingly prominent in the minds of both the consumers interacting with technology and the executives designing and implementing it. It is not enough to simply be technologically savvy.

Roles 59

Roles Companies Technology Journal 59

Amy Sample Ward

AUGUST 28, 2011

. —– Whether you are part of a nonprofit organization, an action campaign, a local community, or a school, you know that it is through stories you can showcase your work, change people’s minds, inspire them to make change, or join you to make a difference. Animoto isn’t a new tool, but it is still in my top five.

Story 222

Story Tools Help Online 222

Media Cause

JUNE 30, 2022

After opening ads manager, you click through campaigns and ad sets with ease. What types of things do you test, and how can you quickly differentiate testing attributes? Here are a few things to keep in mind: It’s important to fill in every cell. I write the contents of each cell without spaces (i.e.

Report 52

Report Build Media Google 52

Forum One

DECEMBER 15, 2021

Can a screen reader process this content? With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. Organizations can keep several tips in mind as they consider accessibility approaches: 1.

Accessibility 71

Accessibility Goal Virginia Audience 71

Zen and the Art of Nonprofit Technology

SEPTEMBER 22, 2010

It has become a powerful platform, and there is a lot you can do with it – but it was never designed with content or visual design in mind. I’ve spent quite a bit of time with this one, and more to come, I’m sure – like any open source project, there is a lot that could be done to make it more usable.

Drupal 150

Drupal Open Source Integration Application 150

Beneblog: Technology Meets Society

JULY 3, 2013

We strongly support this position and believe the digital content revolution holds the best promise for the future of braille. The increasing focus on digital content, rather than its printed form, and the shift to electronic distribution of ebooks pave new avenues for removing the barriers to accessibility.

Literacy 208

Literacy eBook Images Accessibility 208

Classy

JULY 14, 2021

Be Mindful of Your Participants’ Time. The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences. They use this to improve future content and the event as a whole.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Other types of engagement, (clicks, email opens, social follows) can be factored into the scoring system, even if the data comes from a third party source.

Marketing 193

Marketing Fundraising Test Nonprofit 193

Connection Cafe

NOVEMBER 4, 2011

You probably already have or will put a lot of thought into the content and overall tone of your messages, and perhaps are working across departments on integrating your message into other media channels. What is going to make a possible donor open this message? Does your subject line accurately portray the content of your email?

Open 33

Open Spam Test Integration 33

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. This is especially true if you’ve tested different versions. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. It measures the number of people who opened your email relative to the number of people who received it. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Four Terms.

email 32

email Rate Test Spam 32

DNL OmniMedia

MAY 25, 2022

How does your nonprofit stack up against competitors or like-minded organizations? The more your audience enjoys your content, the more time and energy they’ll give to your organization. Where would you like to test your hypotheses against actual research? What motivated donors to make their first donation to your nonprofit?

Research 52

Research Marketing Survey Nonprofit 52