Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! You’ll learn: How to outline a social media plan that directly aligns with your organization’s goals. Cost: Free.

Social Media 356

Social Media Data Free Media 356

Association Analytics

JUNE 21, 2023

Sometimes this feeling can leave you wondering where or how to start organizing your data, which can easily lead to a cycle of inaction and increased overwhelm. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment.

Associations 319

Associations Challenge Data Taxonomy 319

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 101

Content Measure Organization Strategy 101

Bloomerang

APRIL 17, 2024

Is your organization feeling the changes in our economy, society, and communities? In 2020, the COVID-19 pandemic forced organizations to pivot to survive. Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions.

Data 99

Data Metrics Measure Goal 99

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 298

Digital Strategy Guide Create 298

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Curated content relevant to your mission.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Make your donation and volunteer opportunities easy to find.

Websites 76

Websites Organization Tips Map 76

TechImpact

JUNE 16, 2014

Getting as many people talking about and interacting with your content needs to be priority #1 for your nonprofit. Running Facebook ads and organically increasing your reach through these actions are the only two ways for your nonprofit to increase its exposure on the social network. Sounds intuitive, right?

Metrics 170

Metrics Facebook Stats Nonprofit 170

Association Analytics

OCTOBER 10, 2022

This is how you organize and describe your data. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

MARCH 13, 2024

Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Analytics 169

Analytics Associations Model Metrics 169

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Will you send them additional content resources?

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. It should convey the organization’s impact and the urgency of supporting its mission.

Practice 243

Practice Fundraising Guide Channel 243

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Set clear goals, tactics, and KPIs.

Content 47

Content Effective Strategy Measure 47

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Establish your organization as an expert.

Search 52

Search Grant Organization Voice 52

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Whole Whale

MAY 3, 2023

Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Establish your organization as an expert.

Search 52

Search Grant Organization Voice 52

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Nonprofit Tech for Good

MAY 8, 2019

Organizations are always changing. In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.

Online 246

Online Hunger Metrics Drupal 246

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? Nonprofit marketing content also needs to consistently tie back to your cause and the work you do.

Marketing 52

Marketing Guide Nonprofit Channel 52

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

Impact 120

Impact Management Organization Evaluation 120

sgEngage

APRIL 18, 2022

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly and without hassle. This can establish your organization as a reputable, trustworthy institution. Understandable: Your website’s content must be comprehensible to all audience members.

Websites 74

Websites Organization Tips Map 74

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

Benchmark 77

Benchmark Blackbaud Report Online 77

Nimble AMS

MARCH 25, 2022

Goals and success metrics. Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

Community 134

Community Online Strategy Guidelines 134

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Forum One

JULY 6, 2023

Customer experience (CX) is the sum of every interaction a member of the public has with your organization. How do your audiences feel about your organization and brand? There has never been a more critical time for mission-driven organizations to prioritize creating an inclusive customer experience.

Measure 66

Measure Websites Metrics Track 66

Nimble AMS

APRIL 2, 2022

Or maybe you have one in place, but it could be doing more for your organization. An online member community connects members with each other and gives them access to timely and relevant content year-round from the convenience of their home, office, or wherever they are. Metrics that give you insights into member engagement levels.

Community 139

Community Online Associations Template 139

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Just because you have 500,000 followers on Twitter doesn’t mean your organization has 500K people who are advocating for your issues. Do the people we seek to reach look to our organization as a leading authority?

Metrics 75

Metrics Brain Social Media Social Network 75

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 58

FAQ Organization Analytics Google 58

Association Analytics

SEPTEMBER 27, 2023

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. These could be qualitative or specific metrics or KPIs. This insight can then inform course scheduling, content creation, and more. Essentially, analytics supercharges all your existing systems.

Analytics 169

Analytics Analysis ROI Associations 169

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. You should also never automate content using these tools, or spam each community with the same message.

Social Media 222

Social Media Media Avatar Organization 222

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits. So, how should an organization navigate this? And it could… if nonprofits didn’t need to write anything good.

Content 238

Content Websites Tips Voice 238

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. Learn how your organization can take full advantage of social media in this guide! One of the biggest reasons your organization should use social media is how cost-effective it is.

Social Media 52

Social Media Media Guide Social 52