Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. The data isn’t apples-to-apples We knew this going in, but organizations are still having to adjust to learning and setting up new metrics, while data like unique pageviews and bounce rate are gone. Key issues of concern (i.e.,

Analytics 76

Analytics Museum University Google 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. My Fan Page objective is: .

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Best practices for effective use of common social media tools: Facebook and Twitter.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). It starts with ideas and brainstorming.

Social Media 50

Social Media San Antonio Content Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Take a look at any nonprofit dashboard and the most effective ones probably have an organizational process that lies beneath. Dashboard design is more than simply clarifying outcomes and key metrics. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change.

Design 99

Design Marketing Metrics Measure 99

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. When done right, events are valuable and can be an extremely effective marketing channel. . Collect insightful session metrics so that you know what went down. What is Event Marketing? Growth acceleration.

Marketing 119

Marketing Strategy Guide Sponsor 119

Whole Whale

MAY 19, 2023

The issue with the amazing range of images that AI can create is that your content begins to lose the visual consistency of your brand. Objects and Content : Next, consider what specific objects, contents or subjects you want to include in the image. Do you want a portrait, a landscape, an object, an abstract design?

Images 52

Images Build Library Generation 52

Wild Apricot

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. Make a content plan based on the specifics of each platform.

Marketing 88

Marketing Create Nonprofit Platform 88

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. While this is an effective strategy, it is also costly. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Repeat what works – Keep using effective stories, calls to action, and emotional appeals.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. Use of counting metrics. Social media content mirrors other channels. Advocates get better at communications – proactive/planning, partner engagement, message discipline.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2016

Why else would everyone call her The Queen of Metrics! Part 3: How To Measure the Effectiveness of Your Efforts. Katie’s e-books also come with a “Lifetime Content Warranty.” ” That means as new tools and techniques become available, she updates the material and you get revised content at no charge.

Measure 50

Measure eBook Chart Technique 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. Here's my description: This is a focus group and sand box to learn more about how nonprofits can use social media effectively, especially Facebook. You are all the experts here!

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques.

Skills 108

Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Marcelo set up the overall context: How can NGOs effectively engage donors online in an ever-growing age of complexity and connectivity? Content is king. Transmedia storytelling it is the technique of telling a story across multiple online platforms and formats using current digital technologies. A multi-screen world.

Learning 86

Learning Donor Online Fundraising 86

Top Nonprofits

NOVEMBER 3, 2021

This will allow you to reward and recognize your most active volunteers and adjust the division of labor to complete your goals effectively. If emails are a common communication method for your program, consider effective formatting for email communication. The content and intent of these surveys are entirely up to you.

Volunteer 52

Volunteer Profile Survey Track 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

I’ve been curating resources on training techniques and capacity building over at scoop.it A lot of work I do around social media is training — good training requires good design – not just content. The model balances content, learning design, and participants. Brilliance by Design by Vicki Halsey.

Skills 105

Skills Network Technique Evaluation 105

Forum One

MAY 30, 2024

Once you’ve begun to understand your audiences needs, the next step is to start communicating trust effectively. Trust is the bedrock of any mission-driven organization, and effective communication is key to building and maintaining that trust. Watch the webinar. And are you paying attention to all the right cues?

Design 46

Design Communication Effective Chart 46

Gyrus

NOVEMBER 3, 2016

I could talk about learning techniques utilized in the past seven games and why players were less intimidated by pitches they encountered the second and third time around, or possibly what a combined 176 years of waiting can teach us in preparing for the future. Data and Data Quality Disclaimer.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. This concept can be applied to effective social media — having social media be both strategic, laddering up to your program or communication goals as well as using the tools effectively.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient.

Social Media 98

Social Media Media Tips Social 98

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea.

Technique 44

Technique Analytics Google Test 44

Connection Cafe

DECEMBER 15, 2017

Hone in on the ones where your supporters are and where they are most likely to engage with your content. Think about the type of content you have to share and which social channels are most appropriate for that type of content. Pinterest and Flipboard are for bookmarking and content sharing. Use the tools provided.

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. I’d love to see a survey of nonprofit measurement practice that quantifies this.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

This year my work as Visiting Scholar at the David and Lucile Packard Foundation includes training, coaching, and facilitating peer learning sessions for grantees on using social media effectively, becoming a Networked Nonprofit. It has been incredible laboratory to put the big ideas in the book in practice. Techniques for More Engagement.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. Engagement: Readers engage with their content. I will be presenting a free webinar on January 8 at 2 PM EST. Register here.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

They have a social media policy and handbook that provides the rule book for volunteers, staff, and affiliates to participate on social media channels effectively. They had social content. This approach, uses tools like SM2 to do a content scan during a particular past time period.

Practice 94

Practice Free Share Reflection 94