Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.”

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation.

Social Media 332

Social Media Associations Media Social 332

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

Benchmark 82

Benchmark Blackbaud Report Online 82

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.)

Team 221

Team Marketing Build Analysis 221

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results.

Analytics 321

Analytics Skills Knowledge Associations 321

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Create New Customers.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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Donor Track Facebook Campaign 284

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Is technology tying your audience in knots?

Associations 221

Associations Leadership Question Wisconsin 221

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed.

Websites 304

Websites Analytics Project Proposal 304

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Candid

JANUARY 24, 2023

The measurements of success for our experiment included:* Engagement (e.g., In addition to posting a total of 52 unique videos, featuring six staff members as ‘talent,’ our three measures for success had these outcomes: Engagement : On Instagram, we saw a 92% increase; TikTok had a 72% increase when compared to static Instagram posts.

Video 140

Video Social Media Evaluation Audience 140

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Beneblog: Technology Meets Society

JANUARY 29, 2010

This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. The WEF is all about having a critical mass of incredible people. What a great kick-off for a day!

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Conversation Bangladesh Iraq Mentoring 100

Amy Sample Ward

NOVEMBER 15, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. There are companies and tools that offer “solutions&# for tracking, measuring, and even “engaging&# with your community online. Content Map. A note about DIY.

Map 122

Map Content Community Howto 122

Nimble AMS

JUNE 28, 2023

Consult your IT leaders to begin the conversation and lead your association’s digital transformation. Your IT leaders know the current technological needs of your association, so it’s crucial to involve them early on in any conversation about adopting a new AMS. What technology benefits are important to association IT leaders ?

Associations 136

Associations Adopt Training Train 136

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Conversation about FB Custom Tabs. They are “ learning in public &# on the wiki , paving the way for networked conversations with others. Here’s a best practice about Facebook that surfaced from the discussions. Facebook Custom Landing Tabs + Measurement = Best Practice. Why: Custom Landing Tabs. Principles.

Measure 102

Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

Facebook 235

Facebook Fundraising ROI Virginia 235

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

Content 112

Content Network Strategy Slideshare 112

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Nonprofits Source

JUNE 5, 2023

To effectively tap into the vast potential of your Facebook supporters, consider implementing these strategies: Create engaging content on Facebook. Leverage Facebook Messenger for conversational messaging. Measure Facebook traffic and engagement. Create engaging content on Facebook.

Facebook 59

Facebook Build Community Strategy 59

CauseVox

MARCH 1, 2023

Since its launch in November 2022, millions of users have used the platform to do their homework, summarize content, translate text, and even write code. ChatGPT (Chat Generated Paragraph Techniques) is an advanced natural language processing tool to provide information and cobble content together based on prompts entered by a user.

Language 94

Language Generation Nonprofit Social Media 94

Nonprofits Source

APRIL 3, 2024

Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content. If you occupy the top spot on a relevant Google search results page, you can funnel that immense viewership to your membership marketing content. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. Keep in mind, however, that you should measure meaningful conversions.

Grant 98

Grant Google Problem Analytics 98

Nimble AMS

MARCH 25, 2022

To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. They should be able to: Suggest discussion group topics and content?. Content strategy ?. Content calendar ?.

Community 134

Community Online Strategy Guidelines 134

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

NonProfit Hub

FEBRUARY 4, 2021

Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. After you have identified a platform for communication with like-minded people, you need to create a content plan based on the platform’s characteristics. Come up with a Content Publishing Schedule.

Marketing 88

Marketing Create Nonprofit Platform 88