Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation.

Social Media 332

Social Media Associations Media Social 332

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Click rates are still worth tracking, although click rates can also be slightly inflated due to security devices that pre-click all links to see if they pass security checks.

Benchmark 77

Benchmark Blackbaud Report Online 77

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. Keyword research—Find relevant keywords and track their performance over time. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.),

Team 221

Team Marketing Build Analysis 221

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” The work is tracked in a shared spreadsheet and accompanying meeting notes. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Create New Customers.

Marketing 246

Marketing Analysis ROI Picture 246

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65

Track Audience Content Tools 65

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Is technology tying your audience in knots?

Associations 221

Associations Leadership Question Wisconsin 221

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. 2) Bloomerang :: bloomerang.co.

Relationship 231

Relationship Software Management Pledge 231

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Get Fully Funded

AUGUST 25, 2023

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. Then, you would track event sign-ups to measure the ad’s success.

ROI 52

ROI Google Grant Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98

Nimble AMS

MARCH 25, 2022

To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. For example, in the first goal above, growing the online community, you might track: Number of active online community members .

Community 133

Community Online Strategy Guidelines 133

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. MarTech: Tools that help marketers reach their audience and create conversions are part of MarTech. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Amy Sample Ward

NOVEMBER 15, 2010

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. There are companies and tools that offer “solutions&# for tracking, measuring, and even “engaging&# with your community online. Content Map. A note about DIY.

Map 122

Map Content Community Howto 122

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Conversation about FB Custom Tabs. This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Why: Custom Landing Tabs.

Measure 102

Measure Facebook Practice San Francisco 102

CauseVox

MARCH 1, 2024

For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Email marketing analytics: help us track open rate, click-through, and donation conversions. Add a little incentive!

Audience 82

Audience Donor Survey Demographics 82

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Use funnel conversion tools. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

Connection Cafe

APRIL 7, 2020

After all, your website is your biggest body of content. It pulls together so many different elements and assets of your brand, making it the most critical content you own. A Google Analytics goal is any action someone may take on your website that your organization considers a conversion (a win!). Duration Goals. Event goals.

Analytics 35

Analytics Google Goal Track 35

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . So, marketers need a more hands-on approach to securing and increasing conversions. . Leverage content. Your content is the driving force of any event.

Marketing 97

Marketing Virtual Awareness Platform 97

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. Keep in mind, however, that you should measure meaningful conversions.

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Grant Google Problem Analytics 98

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data?

Analytics 111

Analytics Digital Tools Measure 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Content Mapping. >> Step 1: Identify all the content. Metrics Tracking. >>

Metrics 219

Metrics Community Map Template 219

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences. How to Measure Success. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. As the first step to developing a strategy, set clear, measurable goals. This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. The better the content, the more interaction it will receive.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Kindful

MAY 12, 2021

Set up your tracking systems. Create a content plan with your keywords. Search engines are the vehicles that get your audience to your website where they can learn about your organization’s mission and where they can subscribe, donate, or complete another call to action , known as a “conversion.”. Content ideas.

Online 73

Online Fundraising Adopt Search 73

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Software solutions keep the nonprofit sector in motion. However, many nonprofits operate with tight budgets.

Software 88

Software Free Tools Adobe 88

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives. Devon’s benchmarking study collected social media data from a survey of 2o7 arts organizations , referred by participants in Track 2.

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Benchmark Social Media Measure Results 96