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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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Build a Marketing Dream Team—Welcome AI

.orgSource

Keyword research—Find relevant keywords and track their performance over time. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) and meta descriptions (Html summaries of page contents.)

Team 221
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Why Nonprofits Should Pay Attention to Web3 and the Metaverse

Nonprofit Tech for Good

Web3 is a new version of the internet that uses blockchain (IE a secure but transparent record keeping system) to decentralize the management of the internet, thus reducing the control of prominent companies such as Google or Meta. Web3 draws its name as the third iteration of the internet. Why Should Nonprofits Care About Web3?

Attention 333
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. To refresh and reset, save November 2 on your calendar.

Sponsor 221
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Why Leaders Need To Develop Their Middle Managers

Eric Jacobsen Blog

The book, Power To The Middle , shows how managers are the crucial link between a company’s ground floor and top brass. However, new KcKinsey research reveals that this outdated perspective needs to change and that well-developed managers are the strategy that companies must prioritize to succeed today,” they add.

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Google Ad Grants for Nonprofits 102

Qgiv

For-profit companies end up paying thousands of dollars a month to be featured on Google. If people love engaging with content now, the new people driven through the Ad Grant will probably also love the content as well. What is the Google Ad Grants Program? What should nonprofits know to manage and maximize their Ad Grant?

Grant 97
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Why Managers Hold The Keys To The Future Of Work

Eric Jacobsen Blog

The new book, Power To The Middle , shows how managers are the crucial link between a company’s ground floor and top brass. However, new KcKinsey research reveals that this outdated perspective needs to change and that well-developed managers are the strategy that companies must prioritize to succeed today,” they add.