Nonprofit Tech for Good

APRIL 17, 2021

” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. Good questions to ask your team: What kinds of partners have we retained/lost over the last 3+ years? In business, customer retention is “big business.”

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Help Retention Tips Template 271

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. Recently, we initiated a campaign against the electric company AEP and encouraged our fans to take over their Facebook page.

ROI 94

ROI Facebook Advocacy Social Media 94

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Raise Campaign Money Online 59

Association Analytics

FEBRUARY 14, 2022

Ask your colleagues questions. Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. What questions do you want answers to from data? Process – If you have a question, what is the process to get your answers? Be sure to ask stakeholders in different departments.

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Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. But we have reached an inflection point.

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Ignoring LinkedIn ‘Company’ pages. LinkedIn recently surpassed 100 million users, and odds are your nonprofit has a Company Page on LinkedIn.

Social Media 274

Social Media Avatar Media Ratio 274

Whole Whale

MARCH 15, 2023

Great question, but first, let’s explore what email marketing is and is not. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Acquisition Emails Acquisition emails typically introduce the company and its mission or services.

email 75

email Difference Marketing Retention 75

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. Pop-ups with a relevant message to the page they show on.

Ideas 98

Ideas Donor Work Online 98

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . As a brand or company, global reach can be costly. Global reach.

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Sponsor Virtual Audience Demographics 98

sgEngage

MARCH 22, 2022

According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI. For example, content meant for a long-time donor may not be best suited for the inbox of a new supporter. This is where segmentation comes into play. .

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Retention Communication Donor Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

helps fundraisers understand the motivations and desires of potential donors, thereby increasing online donor conversion and retention rates, and, ultimately, ROI. charity:water is using Persado to better understand which content and images on Facebook generate more recurring donors for its monthly giving program. Closing thoughts.

Benefit 65

Benefit Fundraising Retention Conversation 65

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 83

Software Virtual Integration Analytics 83

Eric Jacobsen Blog

OCTOBER 12, 2014

This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1. What are the biggest mistakes business leaders make when it comes to social media for their company? Third, there is the "social media ROI" mistake. Question 2. Question 3.

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Los Angeles Social Media Leadership Media 62

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

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Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . As a brand or company, global reach can be costly. Global reach.

Sponsor 52

Sponsor Virtual Audience Demographics 52

Forj

MAY 15, 2018

If you want a healthy eLearning curriculum for your learners you will want to focus your research and development on: Where is your eLearning content coming from? Should you have your content developed before looking for the right technology? Where is your content coming from? Association content and development can vary.

eLearning 31

eLearning Associations ROI PowerPoint 31

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 59

Software Virtual Integration Analytics 59

Nonprofit Tech for Good

DECEMBER 13, 2009

The question now becomes will Status Updates in the Live Feed be as valuable in terms of ROI as the News Feed? That said, under the new design Boxes and the Boxes Tab will be removed and any current content offered in them will disappear immediately upon the new Pages launch. They have to know that.

Facebook 266

Facebook Change Feeds API 266

Forum One

OCTOBER 13, 2022

Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. You’ll walk away with some practical questions to address within your own nonprofit’s marketing strategy, and what next steps are necessary to move your digital advertising strategy forward.

Colorado 46

Colorado Digital Audience Denver 46

Socialbrite

DECEMBER 13, 2019

As you consider your constituents and their needs, ask yourself these questions. See what they think about the contents of your email newsletter or your organizaion’s plans and priorities. Evaldas Mockus is an experienced Search Engine Optimization (SEO) specialist who has worked in information technology and SaaS companies.

email 52

email Guide Newsletter Rate 52

Connection Cafe

MARCH 15, 2021

Increased Fundraising ROI. According to the LinkedIn 2018 Workplace Learning Report , 94% of employees would stay longer at a company if it invested in their career. Increased Fundraising ROI. Here’s a practical example of how these courses can boost your ROI: Tom is a fundraiser at The Home Builder Organization.

Training 44

Training Train Virtual Course 44

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

The question. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? Many of our clients and fellow consultants working in nonprofits and in the arts were approaching the same question from different angles. was created.

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Arts Social Media Studies National 110

CauseVox

MAY 3, 2021

And while many aspects translate seamlessly, one of the questions we hear time and time again is: “How do I get sponsors for my virtual event?”. It’s a great question, because a solid group of sponsors can completely change an event. However you can still have a strong ROI thanks to the lower expenses. What Do Sponsors Want?

Sponsor 52

Sponsor Virtual Fundraising Benefit 52

CauseVox

JUNE 9, 2021

Build on that one-day email fundraising idea by securing a match from a company or major donor and advertise the match in your email campaign. What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI.

Ideas 98

Ideas Online Fundraising Charity 98

See3

MAY 28, 2007

Companies and nonprofits are trying to harness UGC so that supporters and customers can carry positive marketing messages to their friends and their friends friends in a way that is more effective than traditional top-down advertising. One way to get people to create content for you is through contests.

Contest 40

Contest Generation Content YouTube 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Schenekenberg. The answer is here.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

I've been preparing for a Leadership Conference with TCG (Theatre Communications Group, the service organizations for theatre companies) on strategic social media.   As part of the preparation, we surveyed participants for their burning questions and that's how I created the content. Photo by Neatonjr.

YouTube 95

YouTube Badge Museum Mashup 95

Care2

AUGUST 28, 2013

I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. Justin is the founder of Care2''s frogloop.com and has also launched nerdy and fun things like the first social media ROI calculator and OLOMOMO - a natural and organic nut snack company.

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email Fundraising Rate ROI 77

Nonprofit Tech for Good

DECEMBER 19, 2022

Too often, social media companies release new data and recommendations that are meant to inspire nonprofits to use social media more often, but increasingly, the data is biased and the recommendations are more beneficial to the social media companies than to nonprofits. Instagram: 1.4

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Trend Digital Marketing Fundraising 310

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Instead of getting distracted by the tools and the terminologies, I focus on the four underlying themes in social media, the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. The First C: Content. As consumers and curators engage with compelling content, the content becomes the center of conversations.

Social Media 106

Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

    Crimson goes behind summarizing whether what was said was negative or positive - they do a content summary on the brand, organization, or product.      What's the ROI of listening?   So, they are able to adjust the ROI.    Why a company should do listening. 

Marketing 50

Marketing ROI Influence Metrics 50

See3

JULY 12, 2007

Or is that the wrong question? There is an even bigger problem for companies such as comScore , Nielson/NetRatings and Alexa that are trying to tell us how many people went to a site when they don’t even have access to the server logs. Makes sense right. So the best use of the numbers is to show trends and growth.

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Site Question Alexa Video 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

I got flooded with questions and wasn't able to answer them all in an hour. So, I wrote a post organizing all the questions and providing some short answers in a follow up post. Kevin Gilnack came by and wrote terrific responses to those questions. other content i might want to tweet about? Thank you Kevin!

Social Media 50

Social Media Examples Professional Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2008

I'm in the process of reviewing the content of the six modules for the strategy track that we've created so far for the WeAreMedia. I'm want to keep an eye out for content that isn't clear, logical flow, and gaping holes. She says that social media can help foster communities but it is limited to a conversation around content.

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Skills Conversation Difference Module 50

See3

AUGUST 6, 2007

I have been writing a long time about how advertising is changing, how you the fundraiser or the marketer must adopt the new paradigm that entertains, shows instead of tells, and meets people in their communities with content that interests them — and allows them to contribute to the conversation. And that is for a different post.

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FAQ Newsletter Copyright Contest 40