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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children. There’s enough children impacted by the crisis in Syria to fill every professional baseball and professional football stadium in the US.

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

It paints a complete picture of the people you serve and the opportunities they can capitalize on with some help from within their community. According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel?

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Perfect Your Nonprofit Calls to Action in 3 Steps

Neon CRM

Take Stock in Children Today does this well. You’ll find pictures and stories of the students they help, along with strong language that includes information about the crisis at hand—that most of Florida’s Youth in poverty will never complete college. take stock in children calls to action 2.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

Picture yourself in a donor’s shoes. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . That’s one in every eight kids.” Provide a solution. Prioritize imagery and narration.

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Crafting a Fundraising Letter That Gets Results: The Original Fundraising Appeal Letter Template

Pamela Grow

Draw inspiration from impactful introductions like the one crafted by Jules Brown for an acquisition piece for Women’s Aid: “Could you picture, for a moment, a woman on the brink of making the hardest decision of her life?” Whether it’s a sick child or a struggling family, stories humanize your cause and make it relatable.

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Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

We tell stories. Stories are the most effective form of communication available because they immediately engage the reader on an emotional level and in a way that is interesting to them. Our neural activity increases 5X when listening to a story. 6 steps to telling your nonprofit’s stories. Act one – Set Up.