Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 114

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. It’s an easy way to set measurable goals and to align your objectives with your daily posting.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 242

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. How much effort are your social media channels really worth? What are the right tools to help measure success? Measure program success, not just analytics. Simply Measured. By Sacha Evans. Sprout Social.

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Social Media Channel Difference Media 119

Media Cause

JULY 14, 2023

Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Consider expanding beyond those platforms to test and reach a wider audience. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Meet them where they are.

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Project Digital Marketing Impact 52

Forum One

MARCH 12, 2024

Drafting and testing. Writing multiple drafts for A/B testing on social media. Drafting inbound message and comment response templates. Do you often get the same questions or comments on your posts? AI can help in quickly drafting responses. Optimizing reach. Generating variations on hashtags and keyword searches.

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Social Media Images Video Media 80

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. How will you measure the success of your paid advertising campaign? There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

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Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

The Modern Nonprofit

DECEMBER 4, 2023

Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations. The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters.

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Support Fundraising Awareness Data 103

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. How are donor personas usually created?

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Donor Build Demographics New York City 52

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

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Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. You’re likely using more than one channel to communicate. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter? Enter source codes.

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Measure Strategy Analytics Channel 50

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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Lesson Fundraising Digital Test 59

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Saleforce Nonprofit

FEBRUARY 11, 2022

Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world. Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. Speak the Language Your Donors Speak.

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Online Tips Fundraising Nonprofit 103

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

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Channel Data Strategy Tips 63

The Storytelling Non-profit

NOVEMBER 3, 2021

There are lots of elements in storytelling that you can tweak and test. Finally, make your goal measurable so you know whether or not you meet your goal. Here are a few tips for this phase: Look at the channels/appeals/campaigns that are generating the bulk of your results. Non-Profit Planning Series: Setting a Chief Initiative.

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Storytelling Profit Phase Advice 106

Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

Channel 59

Channel Data Strategy Tips 59

3rd Sector Labs

AUGUST 15, 2014

Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel. Test targeted messaging prior to launching full campaigns.

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Digital Data Marketing Org 138

Neon CRM

NOVEMBER 15, 2023

Measure and Analyze Performance It’s nearly impossible to determine whether a direct mail donor acquisition campaign worked without performance numbers to compare and the ability to tie donations to direct mail. Before you send direct mail, establish a few KPIs (Key Performance Indicators) to help you measure their success.

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Mail Campaign Donor Tips 52

M+R

JUNE 10, 2021

It’ll affect our ability to run subject line tests, to monitor deliverability health, to identify active subscribers and keep them on the list or identify inactive email addresses and scrub them. What will this change? If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable.

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Rate email Open Change 122

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. This purpose should be the core of your mission statement.

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Guide Donor Fundraising Social Media 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. . “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

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Virtual Professional Marketing Fundraising 105

Forum One

DECEMBER 15, 2022

How are we going to measure success? It’s a year-long process where I’m talking to field offices, the digital marketing team, channel managers, social, email, and everything in between. Be agile, measure, and prove value. What do we need to do differently, better? What do we need to cut out or start?

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Practice France Austria Measure 62

Forum One

JUNE 10, 2021

Additionally, you may have reports from social media channels, like Facebook and Twitter, and maybe a third-party fundraising system, like Blackbaud or Classy. In the next step, we’ll consider how you can test possible improvements to your site for mobile donors. Step 4: Form and test hypotheses for segment personalization.

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Personal Online Giving Oregon 49

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. A quick survey’s of Tuesday’s attendees found only a few nonprofits were testing their email campaigns. List churn.

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email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation. Increase post sharability.

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Turkey Social Media Mobile Oracle 101

Connection Cafe

MARCH 2, 2012

I kept thinking, surely if I text someone ahead of an email (another Multi-Channel campaign case) I would see a significant increase in open rates and donation rates. However, I was so regretfully disappointed as they didn’t set up their test appropriately for us to really understand the impact. You must have a control.

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Test Results Statistics Rate 29

Nonprofits Source

OCTOBER 25, 2023

With personalized information about your donors, you can send out messages that will appeal to different groups across your marketing channels. Test your content. Measure campaign effectiveness. Make your ask in the way they want to be approached. You can also create audience personas to help you plan future communications.

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Marketing Support Demographics Nonprofit 52

TechImpact

OCTOBER 10, 2013

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Usability Testing. Here are 6 strategies for increasing adoption and user awareness from NTEN. Start an Internal User Group.

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Technology Strategy Adopt Industry 138

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Some questions you might ask in this process are: What traffic channels or sources lead to the best name acquisition? How far along in the funnel do donors get from these different channels or sources? leads) it’s bringing in.

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Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

If you are new to the concept of an editorial calendar, it is a user-friendly tool for mapping relevant, compelling content to your media channels. This year, we’ve further refined this handy tool, and tested it with a number of our clients. So now the 2013 version has twice the hooks to inspire nonprofit communications.

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Calendar Content Tunisia Strategy 117

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. They take the curated content we share with them and translate it out to their audiences through the communications channels they maintain.

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Campaign Conservancy Measure Method 122

Neon CRM

NOVEMBER 14, 2023

Use SSL encryption and comply with industry-standard security measures to protect donors’ financial information. Step 6: Test the Process Before going live with your donation page, test the entire process from start to finish. Then test it again. Now, keep testing. Did it work?

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Donation Gift Platform Nonprofit 52

AccelEvents

OCTOBER 13, 2020

Social distancing measures that will be in place. Inform event attendees on required COVID-19 test. . Some events have required participants to get a COVID-19 test a few days prior to arriving at the event. . If you are going to require attendees to get a test, you need to make sure that they know. is it a large event?

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Communication Tips North America Registration 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. What is the difference?

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Culture Data Measure Social Media 115

Achieve

JUNE 1, 2023

For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics. How much online donors tend to give.

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Donation Donor Giving Demographics 52