article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .

Test 325
article thumbnail

Should I Hire a Web Design Agency or a Freelancer?

Byte Technology

When you need a new website built or updates made to your existing site, a common question website owners consider is if they should hire a web design agency or an individual freelancer. Today’s business world is an ever-changing environment. Working with a Web Design Agency. Advantages of Working with a Web Design Agency.

Design 130
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. Human-centered design, design thinking, and research best practices all champion the value of putting people first. Usability testing: Defining the experience. Moderated usability testing.

Test 85
article thumbnail

How to Apply Service Design to the Social Sector

Forum One

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. Overall, here are four key reasons why service design is important to nonprofits, foundations, and government agencies. Improve the user experience. Save time and money.

Design 74
article thumbnail

3 Design Thinking Facilitation Resources for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Almost four years ago, I wrote my experience as a participant n a design-thinking lab to give input on a digital strategy for a philanthropy. The design lab was facilitated by Pete Maher, founder of Luma Institute. I even facilitated design labs to help with the research for my book, The Happy Healthy Nonprofit. I admit it.

article thumbnail

Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry.

Data 210
article thumbnail

Best to Test: Tools for Gauging your WordPress Site’s Speed and Performance

Byte Technology

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Leave it to Google to come up with the industry-leading site testing app. Here are five worth investigating.

Test 100