Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Those insights should drive messaging and campaigns. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. 6) Plan your campaigns. We all know how busy it can get when planning a campaign. 7) Tell your story.

Calendar 275

Calendar Social Media Content Media 275

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Upload powerful photos and videos.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Let’s dive right in! Individual tasks.

Org 82

Org Raise Tools Help 82

Cloud 4 Good

DECEMBER 7, 2021

This comes at a time when many nonprofit organizations are in the middle of their end-of-year giving campaigns; and while you will still be able to access old Crystal Reports through your Custom Reports section, you’ll need to find a new option to edit or create new reports. . You May Also Enjoy: Video: Tableau for Advancement .

Blackbaud 94

Blackbaud Report Chart Analytics 94

Top Nonprofits

MARCH 16, 2022

Make sure your donation form is updated with the latest, most relevant campaign information. All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. Use closed captions for videos. Contact information.

Websites 115

Websites Nonprofit Audience Mobile 115

sgEngage

SEPTEMBER 28, 2021

Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 99

Online Fundraising Benchmark Adwords 99

Allegiance Group

FEBRUARY 27, 2024

This includes things like file downloads, form interactions, video views, and site searches. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. GA4 has the power to optimize your website pages overall but also the campaigns within them.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

JUNE 2, 2024

Leverage this when choosing photos for your content, planning photo shoots, and designing new ad campaigns! Gauge audience preferences by exploring your metrics for your past content. Gauge audience preferences by exploring your metrics for your past content.

Audience 59

Audience Content Create Tips 59

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. So, how can your email campaigns stand out?

email 48

email Campaign Test Benchmark 48

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. With Buffer, you can drive traffic to your event registration through strategic social media campaigns.

Software 52

Software Tools Management Registration 52

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. This is usually completed after A/B testing confirms that a new component will improve the desired audience perception of the brand.

Nonprofit 109

Nonprofit Audience Library Research 109

Amy Sample Ward

MAY 9, 2012

." Get more donors with free fundraising lessons and ideas – I love this new free series from Causevox – get a video a week filled with great information and actionable tips to help improve your fundraising right away. Every time I do testing, I see the same thing that they note here: my instincts are wrong.

Web 149

Web Linkedin Blackbaud Convio 149

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Here's what I learned: What are some of the best practices for nonprofits who are planning/implementing a keyword advertising campaign? What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? Step 4: Set up Your Campaign in Google AdWords. And that's the point.

Adwords 69

Adwords Google Game Campaign 69

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Relevant information, like how to log on and how to enter sessions or use chat features, should be provided on your event page and in your email marketing campaign.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Bloomerang

JANUARY 22, 2024

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” Is there a long-term need for your nonprofit, or could the issue be solved with a smaller-scale fundraising campaign or project?

Nonprofit 84

Nonprofit Files Policy Software 84

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. If you run a digital ad or marketing campaign on social media, you need to direct visitors somewhere. Live Stream or Broadcasting Pre-recorded Videos.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. If you run a digital ad or marketing campaign on social media, you need to direct visitors somewhere. Live Stream or Broadcasting Pre-recorded Videos.

Platform 40

Platform Online Registration Synchronous 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser.

Turkey 101

Turkey Social Media Mobile Oracle 101

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before.

Benchmark 62

Benchmark Digital Trend Report 62

Tech Soup

OCTOBER 15, 2015

You can create and design email content using a drag-and-drop interface, analyze metrics on messages you've sent, ensure your messages are being delivered, and more. Please visit the site to view this video). Email Metrics. How Does It Work? Drag-and-Drop Functionality. Emails are ready for desktop or mobile clients.

email 36

email Marketing Spam Template 36

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

CauseVox

NOVEMBER 9, 2023

Your fundraising campaign page is your digital storefront and your most effective tool for connecting with potential donors. But how do you design a campaign and make your cause stand out if you’re not a professional web designer? Why Your Campaign Page Matters Your campaign page is the gateway to your mission.

Design 76

Design Campaign Fundraising Storytelling 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

It was a great opportunity to test out some ways to talk about performance assessment and outcomes-based approaches as David Hunter and Mario Morino. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98

Whole Whale

MARCH 22, 2023

Prime with your data : To personalize the AI-generated content, incorporate relevant information from your nonprofit, such as email copy, key metrics, goals, mission and core values. Email Campaigns : AI writers can help nonprofits create effective email campaigns that increase engagement, donations, and volunteer participation.

Ideas 52

Ideas Model API Language 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

This week I did a social media training for a cluster of the foundation’s sustainable agriculture grantees. Here’s some notes on what I learned integrated social media campaigns as well as the process that prompted these insights. A/B Testing. Spectragram. Experimenting to Expand Capacity.

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. Pick a campaign and platform to experiment with integrating social fundraising , but build your network and get organized first.

Community 109

Community Giving Fundraising Contest 109

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. building social media campaigns. A/B testing the layout of our fundraising forms. launching keyword campaigns for search. scripting and editing videos and short films. and testing testing testing. Online Testing. Always test everything.

NTC 50

NTC Marketing Digital Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

The potential for an army of bot trolls to disrupt an activism campaign. And that brings us to the another task, testing and iteration. The testing was fun and it also helped me figure out how to script the close-end conversation that happens when you “Wake Up the Beth Bot.”

Script 103

Script Ethiopia Nonprofit Facebook 103

Care2

AUGUST 16, 2014

This begs the question - should a breast cancer organization have been the one to have thought of a meme like this as part of a larger campaign to raise awareness about breast cancer? It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. ALS Ice Bucket Challenge. Challenge Accepted.

Meme 77

Meme Cancer Awareness France 77

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Relevant information, like how to log on and how to enter sessions or use chat features, should be provided on your event page and in your email marketing campaign.

Virtual 52

Virtual Sponsor PowerPoint Audience 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. test and teweak.

Social Media 102

Social Media Map Strategy Media 102

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Test all Software Beforehand. Follow Up After the Campaign. Analyze Campaign Data. Crowdfunding Campaign.

Campaign 100

Campaign Ideas Giving Tips 100

Kindful

MARCH 16, 2021

How you can use it: With Salesforce, you can automatically organize your contacts, segment your audience for targeted communication, and track your data to optimize your donation campaigns. Schedule a virtual meeting using Google Calendar and Google Meet. Even collect volunteer registrations using Google Forms. per donation processing fee.

Software 52

Software Free Paypal Google 52

Achieve

JULY 2, 2019

Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . Think birthday fundraisers or peer-to-peer campaigns that integrate with.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Their time is spent on three areas: (1) monitoring and analyzing online conversations, (2) leading data-driven attention campaigns, and (3) sharing knowledge with the sector. Their team also leads attention campaigns, informed by data and inspired by online conversations. Listening beyond a brand, a program or a campaign.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

NetWits

SEPTEMBER 8, 2011

Check my interview (video at bottom) to hear more from Joel. We have created most of our games in-house, but we did work with MCM Net on our Super Meat Boy parody, Super Tofu Boy, and we have worked with This Is Pop on the peta2 game Breasts, Not Animal Tests. We talked games, games, games. Who are you, and what do you do at PETA?

Game 126

Game Austin Pledge Measure 126