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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. But not all nonprofits are effective on social media.

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New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

As organizations or community builders active online, working to practice and create quality engagement, we are often trying to guide, collect or herd conversations and interactions into spaces that we have created or monitor closely. Tags: community otherblogs control permission report ssir strategy.

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Connect with TechSoup at NCVS!

Tech Soup

On June 7th TechSoup representatives Elliot Harmon, Susan Tenby, and Evonne Heyning will present in a unique Interactive Strategy event at the National Conference on Volunteering and Service in New Orleans, LA ( NCVS ). No matter what type of interactive experience you are looking to share with your organization, we are here to help.

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Join A Discussion About Social Innovation in Texas Without Leaving Your Computer!

Beth's Blog: How Nonprofits Can Use Social Media

For me the interesting design challenge is how to make it an interactive and meaningful experience for those who are watching at their desktops. Tags: backchannel. I think it requires a moderator or perhaps two moderators who work together to weave together the online discussion into the real-time event. .

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Guest Post by Kari Dunn Saratovsky: What Do All These "Friends" Add Up To Anyway?

Beth's Blog: How Nonprofits Can Use Social Media

Marlow looked at the size of one’s network on Facebook (in terms of number of friends) and then analyzed the rate of communication and interaction between those friends - based on comments, status updates, wall messages, etc. How can organizations move beyond the 5-10% that seems to be the human threshold for meaningful interaction?

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2011 NTC Preview: Social CRM: Social Media Relationships Made Easier

NTEN

Without them, you're just reading content or broadcasting, and that's not nearly as insightful. The simple answer is that in order to make the vast numbers of interactions on social media valuable, organizations must embrace technology in the form of Social CRMs to help manage this new landscape.

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New on SSIR: Letting Technology Lead

Amy Sample Ward

When a friend starts a campaign, supports or fundraises for an organization or cause publicly on a social networking platform, they broadcast that action and encourage their friends to do the same. Though, with MySpace, organizations have different opportunities for creating profiles and interacting with supporters than on Facebook.

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