TechImpact

NOVEMBER 19, 2014

Not only to prove the effectiveness or the role of content marketing, but to look at traditional marketing techniques, and their antiquatedness. Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. The 5 reasons why content marketing works.

Stats 126

Stats Content Marketing Technique 126

AccelEvents

JULY 28, 2021

Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. . 4 Ideas for Hybrid Events. 4) Lean Into Gamification Like GPJ Experience Marketing Suggests.

Ideas 98

Ideas Metrics Virtual Hosting 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. tags: blogging nptech ).   In that post, he describes one technique - make yourself a public case study.     If you want follow web metrics bloggers, check out this list form All Top. 

Digg 88

Digg ROI Twitter Slides 88

AccelEvents

JULY 23, 2021

Bring in relevant speakers , provide added value that is competitive with other events, and implement different engagement techniques, like gamification, one on one networking, polls and Q&As, and fun technologies. . Collect insightful session metrics so that you know what went down. Inspiring Stakeholders.

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. Tracking for Impact and Learning.

Design 99

Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. I didn't want the stress of writing posts or the stress of having a blog go dark and disappoint loyal readers. I've even lived blogged my vacations.

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI.

ROI 78

ROI Social Media Metrics Conference 78

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. If you don’t stick to clear and measurable metrics, it will be difficult to create an effective marketing strategy in the future. This will allow you to get an idea of the direction you should choose.

Marketing 88

Marketing Create Nonprofit Platform 88

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

The skill, of course, is hosting a Giving Day and we are now looking at processes, techniques, and ideas for follow up and assessment. How do you go beyond just doing a survey or collecting metrics? In other words, how to scale reflective practice in age of connectedness?

Reflection 119

Reflection Practice Results Storytelling 119

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder. What I’m really enjoying is reading the blog posts that nonprofit tech colleagues have shared their thinking about the ladder of engagement and how to measure along it.

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2017

” Individual Techniques. One technique is to schedule your emails using a program like Boomerang for Gmail or if you use Outlook, use the scheduled delivery option. The metric of how many emails a staff person can answer in a 24 hour period is not a useful indicator of job performance. It can also improve your memory.

email 119

email France Guidelines Virginia 119

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). What tools, techniques, or work flows work for you?

Social Media 50

Social Media San Antonio Content Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. 4) Test Kitchen : Having low-risk experiments using metrics are very important.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

Earlier this week, I wrote a guest post over at FrogLoop blog about Five Social Media Books , although not everyone liked the post. I’ve been curating resources on training techniques and capacity building over at scoop.it I had the honor to interview him for this blog post back in 2009 -he’s a fantastic storyteller.

Skills 105

Skills Network Technique Evaluation 105

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. and some are free) that can more easily gather up metrics into a spreadsheet than the insights tool, but you do have to talk with a sales person first. What does that mean?

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

.” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters!

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. 4) Rinse, Repeat, Leverage.

Conservancy 107

Conservancy Contest Examples Congo 107

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. How To Marry Social Media with Fundraising. View more presentations from Beth Kanter.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it. It boils down the techniques to simply: Curate, Snap, Hashtag, Engage, and Repeat.

Marketing 109

Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Jo Johnson over at the London Symphony is a master of this technique. Repeat the Proven Stuff. Another tip is to repeat the proven stuff.

Research 128

Research Facebook Test Studies 128

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

One of the successes was how most participants are learning to balance the strategic with the spontaneous of social media as described in this blog post. Use of counting metrics. Support national partner Facebook chats, blog carnivals, and other networked advocacy activities. Increase reach on social media channels.

Network 97

Network Build Learning Strategy 97

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. Did they watch a video, or read a blog post? Which visits lead to engagement?

FAQ 58

FAQ Organization Analytics Google 58

Givinga

FEBRUARY 26, 2019

Below are the major pieces of functionality and customization techniques businesses should look for to increase profits. For your benchmarks, you should also include individual metrics like sales, product popularity, employee retention, and other KPIs that may impact business expenses and profits. Resource: ¹ [link]. ² [link].

Profit 45

Profit Software Benchmark Student 45

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques. My result metric is the number of good ideas and saved time getting those ideas that I get for blog posts, curriculum development, and presentations.

Skills 108

Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Hadyon suggests not calling it posting, but planting seeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2010

This is a quick roundup of some of the wonderful reviews, blog posts, photos, and videos of The Networked Nonprofit. I loved this post from Devon Smith analyzing the metrics and reaping insights from her post on The Networked nonprofit. I learned about some new techniques for measuring blog stats and Twitter.

Network 92

Network Oakland San Francisco Photo 92

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2016

Why else would everyone call her The Queen of Metrics! ” That means as new tools and techniques become available, she updates the material and you get revised content at no charge. I learned about measurement from Katie Delahaye Paine, who is the leading expert in measuring communications strategies.

Measure 50

Measure eBook Chart Technique 50

AccelEvents

AUGUST 19, 2021

Luckily, there are techniques to increase virtual exhibitor booth visits ! One of the biggest perks of hosting online events through a virtual event platform is obtaining event metrics. No matter your style, the hard part is getting remote attendees there!

Virtual 98

Virtual People Badge Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

I'm not sure that I have formally announced that Allison Fine and I are working on a book (here's her blog post ). We've been working on what started out as the a chapter on Metrics and ROI. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month.

Learning 50

Learning Technique Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

This blog post is a roundup of the face-to-face we had last week in Houston to share some of the amazing lessons learned and some reflections. Bruce’s daily routine includes using an RSS reader/dashboard filled with the best blogs and keyword searches. Learning and Metrics. Ashley is definitely a curator of metrics.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

” There’s where I discovered a new passion – data visualization techniques for sense-making. … Read More Moment—Using your data to tell stories, make decisions, and change the world.” Check out my pinterest board “ Nonprofit Infographics.” ” 5: Use Best Practices.

Blended 136

Blended Measure Chapter Picture 136

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. And the latter is not about gathering data – it is about making sense of it and using it to continually improve.

Audience 107

Audience Social Media Content Media 107