The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

M+R

AUGUST 23, 2023

By the time you’ve read this very sentence, all of those trends have become irrelevant (except for Taylor, of course!) and new trends have emerged, taking over 150 million users in the United States on a visual ride with them. By jumping in on evergreen trends, your organization’s content could become part of the ride.

Team 82

Team Meme Sound Trend 82

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Do you have a case for support tailored to younger donors?

Action 73

Action Report Practice Fundraising 73

Nonprofit Tech for Good

JUNE 1, 2021

5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. It is becoming more difficult for nonprofits to reach the Inboxes of their supporters and donors. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).

email 334

email Marketing Data Digital 334

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. The impact of the pandemic, economic turmoil, and efforts to support racial justice were also reflected in the shifts in giving among the broad categories of recipients. 6 Trends in Fundraising Since 2015. Additional Resources.

Stats 96

Stats Trend Mail Fundraising 96

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 92

Online Fundraising Benchmark Adwords 92

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector.

Hype 52

Hype Research Marketing Benchmark 52

Nimble AMS

AUGUST 25, 2021

It’s the leading AMS system built on the Salesforce CRM platform, which means you get a powerful set of membership management features, plus modern capabilities, including artificial intelligence and process automation, and a detailed view of your members that supports data-based decision making and targeted member marketing and engagement.

Associations 123

Associations Industry Studies Benchmark 123

Candid

JANUARY 4, 2023

In response to the simultaneous global pandemic and racial equity movement, philanthropy committed to act with urgency to better support nonprofit partners, as well as the people and communities hit hardest by the impacts of these dual events. These disorganized efforts take valuable staff time away from mission-critical work.

Demographics 111

Demographics Fund Practice Data 111

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Through the news, or by seeing the need in the community firsthand, the need is clear and support flows from those able to give.

Strategy 52

Strategy Marketing Giving Ukraine 52

TechImpact

NOVEMBER 22, 2013

While this NTEN eBenchmark Study is from 2012, the data continues to grow and support the future of nonprofit technology, and comparing years can lead to newly occurring trends. The post Infographic: How Technology Increases Funding appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Fund 117

Fund Technology Benchmark Mobile 117

NTEN

AUGUST 13, 2012

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.] In this article, we're taking a closer look at what we mean by "Tech Adoption".

Adopt 81

Adopt Benchmark Tech Technology 81

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

sgEngage

AUGUST 3, 2021

The social good community continues to respond to the hardships and impacts of the pandemic and social justice issues. Companies large and small are investing in purpose and social responsibility programs: Our report includes an analysis of employee engagement trends across companies with 0 – 100,000+ employees.

Disaster 92

Disaster Social North America Companies 92

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

sgEngage

NOVEMBER 10, 2023

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

NTEN

SEPTEMBER 9, 2010

The recession certainly had an impact across the entire nonprofit sector. The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . This is a trend that has continued to grow for many years now. .

Trend 86

Trend Online Fundraising Offline 86

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events.

Benefit 64

Benefit Marketing Change Time 64

Nonprofit Tech for Good

JULY 5, 2020

If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights.

Video 312

Video Share Social Social Media 312

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. Here are some key stats that recap the impact to the higher ed sector: Online giving grew 13.2% in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

Classy

AUGUST 19, 2021

This will ensure that Classy continuously delivers cutting-edge technology that meets our customers’ needs to drive more funding and, ultimately, more impact. Nonprofits will now have the option to embed a checkout form directly on their website, streamlining a supporter’s checkout journey while donating online and increasing conversion. .

Product 52

Product Design San Diego Management 52

Everyaction

AUGUST 23, 2018

Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. The nonprofits selected represent a variety of ESPs (email service providers) and email list sizes to ensure the results illustrate trends across of the nonprofit community at-large. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Our intention is to understand whether grants have had the impact we envisioned. A way that can be more fair, improve the institution of philanthropy, and deliver a shared and flexible understanding of impact.

Participatory 82

Participatory Evaluation Empowerment Grant 82

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Did you know that 65% of donors would give more if they knew the impact of their donations ?

Giving 59

Giving Tips Press Netherlands 59

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Prospective monthly donors.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Offers accountability. Strategic partnerships.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Forum One

OCTOBER 13, 2022

Here are our five submissions that we’d love for you to support! Create Impact with Inclusive Audience Research. Who you speak to and how you structure your research has a big impact on the findings you gather and insights you can take action on. Increasing Your Nonprofit’s Impact with Service Design.

Colorado 46

Colorado Digital Audience Denver 46

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Connection Cafe

SEPTEMBER 23, 2020

How can we reimagine our supporters’ engagement? Our own Bo Crader will explore what leading nonprofits are doing to meet the expectations of their supporters and create exponential growth for their programs. From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy. What Is “Normal,” Anyway?

Professional 49

Professional Communication Blackbaud Fundraising 49

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. But you need a strong email list to support that kind of targeted social engagement. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Saleforce Nonprofit

AUGUST 20, 2021

Workshops, panels, discussions, mentoring, a thriving job board, and networking are all part of WOC, as well as a sister branch, Allies in Action , for white allies to support and learn. DEI Benchmarking. Connect DEI Strategies to Fundraising Impact. and several countries. Register for our upcoming webinar on September 9th.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

Neon CRM

OCTOBER 23, 2023

One-off fundraisers have their time and place, but if you want to truly make an impact, it’s time to start thinking about major gifts. Major gifts are individual donations made to your organization that have a substantial impact on your operational budget. If you haven’t refreshed your major gift program, now’s the time to start.

Gift 52

Gift Program Track Campaign 52

Connection Cafe

APRIL 1, 2020

If your organization is on the front lines, whether providing social services or health care, tell your donors and the world loudly and proudly what you are doing and engage them for their support. Perhaps they ask for their monthly gift support to be put on pause for 3 months. Donors are looking for a way to help.

Environment 46

Environment Teach Fundraising Lesson 46

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. But you need a strong email list to support that kind of targeted social engagement. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70