Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

My colleagues, all experts, practitioners, and instigators share a passion for inspiring others to build great organizations for greater societal impact and increasing the expectation and adoption of high performance in the field. It is valuable to identify cases where nonprofits use common metrics. It’s the nonprofit’s job.

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Measure Metrics Nonprofit Ratio 50

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability. Strategic partnerships.

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Strategy Develop Fundraising Nonprofit 105

Connection Cafe

SEPTEMBER 23, 2020

Derrick Feldmann – INFLUENCE|SG. Using decades of combined experience in nonprofit advancement, research, analytics, and benchmarking, the team will address insights from past events, as well as how the COVID-19 pandemic is unique. From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy.

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Professional Communication Blackbaud Fundraising 49

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

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Report Strategy Giving Analysis 21

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. Run the impact report to help you identify influencers. Klout lets you track the “influence&# of specific Twitter users, including the growth of their network, who they influence, and who they are influenced by.

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Twitter Network Tips Influence 107

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Net-Map Tool Kit is an interview-based low-tech mapping tool that helps people understand, visualize, discuss, and improve situations in which many different actors influence outcomes in a community or network. Who are the influencers? Sort the information to find influencers and people to get to know. Who is in the edges?

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Analysis Social Network Social Media Network 104

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

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Social Media Map Strategy Media 102

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Cycle through a combination of blog authors and guest bloggers from within your organization, board members, influencers, etc. Publish 1-2 blog posts each week.

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Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

That said, we are especially committed to achieving focused impact in the areas of Education, the Environment, the Economy and Emergency Preparedness & Response. Establishing metrics for this campaign was difficult in that we didn’t have anything to use as a benchmark. What does success look like?

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Hurricane Measure Social Media Pledge 97

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. In this piece, 7 Tips for Building Nonprofit Supporter Profiles , Tech Impact outlines how to appropriately manage constituent relationships. I would love to hear them.

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Profile Blackbaud Stats Nonprofit 38

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

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Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will look at benchmarking processes and analyzing benefits and values. It's based on a blogging benchmarking process that I've been using for several years. score out of 5.0).

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

It is used to take photographs so they have more visual interest and impact. You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. Now it is your turn. What's your brilliant nonprofit social marketing thought?

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Marketing Blackboard Social Social Media 70

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 97

Connection Cafe

FEBRUARY 10, 2010

Instead greatness is directly correlated with a relentless focus on social impact and results. But eventually, they greatly extended their influence by building environmental programs to support advocacy efforts. The 2009 Convio Online Marketing Nonprofit Benchmark Study contains some good data on this synergy.

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Advocacy Homeless Convio Empowerment 28

Forum One

JANUARY 26, 2024

Instead of solely targeting generic keywords like “environmental conservation” or “green initiatives,” you might specifically go after educational keywords such as “impact of deforestation on ecosystems,” “benefits of sustainable agriculture,” or “carbon footprint reduction strategies.”

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International Strategy Search Structure 90

M+R

FEBRUARY 10, 2022

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. . As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends.

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Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

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Ideas Online Fundraising Tips 79

Saleforce Nonprofit

AUGUST 24, 2021

In my first year, we launched an informal Partner Advisory Council — a forum where partners across our community could share feedback directly with us and influence the way we developed products and engaged with customers. Metrics to gauge our mutual successes or areas for improvement.

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Communication Education Product Voice 105

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. Average gift size followed the same trend, with 60% seeing declines.

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ASU Lodestar Center

AUGUST 24, 2011

If you have more employees, the impact is even greater! Everyone should be on the same page when it comes to speaking effectively — telling your story — about what you do and who you impact at your organization. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.)

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Communication Effective Impact Benchmark 93

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) What is your real output?

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Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

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Metrics ROI Measure Content 50

Givinga

FEBRUARY 5, 2019

While the three Ps are still critically important, the three Cs are influencing how companies operate internally, interact with external audiences, and differentiate their products and services. Employee Influence. Everyday employees, from customer service to operations, are influencing competitive position and business success.

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Philanthropy Business Trend Influence 45

Givinga

JANUARY 22, 2019

The surge in consumer and employee influence is also taking effect, making it easier to measure business impact. We can now clearly measure the market demand for corporate responsibility initiatives, but many companies still struggle to define how CR programs impact their business. Student Loan Repayment Management.

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Platform Business Giving Charity 45

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. More time means greater engagement.

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Websites Guide Impact Metrics 59

Forum One

DECEMBER 13, 2023

Throughout this, one thing has remained constant: our commitment to partnering with mission-driven organizations to create solutions and work that amplify their impact. While making an impact always comes first, each of these awards is a great honor for these fantastic organizations and our Forum One team.

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Celebrate Award Colorado Museum 67

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. Recruit 40 organization.

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Social Media Media Social Chart 129

Forum One

DECEMBER 13, 2023

Throughout this, one thing has remained constant: our commitment to partnering with clients to create solutions and work that amplifies their impact. This long-standing client and Forum One team won two awards this year and is a great example of the impact that can be made when great teams come together to collaborate!

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Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. But they also asked to share how I've impacted their work , and by pointing that out created a very meaningful birthday gift. You can't quantify love as a metric, but it is important sign or signal of life in your online community. Engagement.

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Classes Learning Fundraising Reflection 95

Connection Cafe

JANUARY 11, 2016

Benchmark yourself against other like organizations. What other metrics will influence your bottom line? What tactics will you use to increase those metrics? When resources allow, you could use your strategic focus to impact every aspect of your campaign. What story is your data telling you? How do you get there?

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Question Program Change Metrics 20

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Tech Impact echoes words from BBCON and The Nonprofit Times in their post: 6 Tips For Creating A Better Donation Form.

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Story Nonprofit Social Media Content 54

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. Data to help tell the story of the mission—through outcomes and impact. I began to educate and report on a new series of metrics that added depth and reason behind our results.

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Analytics Data Analysis Metrics 33