sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! As peer-to-peer fundraisers are all too aware, those were particularly disruptive years for the industry given the impact of COVID-19 on in-person events. But don’t overlook the impact of new participants! This metric is one to watch for the future.

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . But the question those metrics beg is how the increase in volume is impacting email performance. Here again, the numbers surprised me somewhat.

Benchmark 55

Benchmark Metrics Report Online 55

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. What is email deliverability?

Metrics 49

Metrics Spam Fundraising Rate 49

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Today, we’re going to be discussing steps you can take to put these strategies in place.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). 3. Metrics with video are hard and is probably one thing holding back investment. How Nonprofits Measure Success of Video.

Benchmark 120

Benchmark Video Practice Measure 120

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 227

Facebook Raise Fundraising Audience 227

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. Make strategic adjustments? Now, let’s dig deeper.

Mail 107

Mail Spam Rate email 107

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67

ROI Storytelling Measure Story 67

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. 1. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. That said, there's a growing concern that organizations may be overlooking deliverability, one of the most important metrics for a successful online fundraising program.

Spam 147

Spam email Studies Nonprofit 147

Whole Whale

NOVEMBER 10, 2021

As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ).

Mobile 96

Mobile Build Benchmark Rate 96

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. And it links you to a website where you alone or in a group can supplement your reading with some interactive exercises and resources. Model cooperative behavior.

Skills 92

Skills Learning Knowledge Leadership 92

sgEngage

JULY 20, 2021

You can attend the upcoming ACCP webcast “ Shifting Strategies for Global Community Engagement as a Result of the Pandemic ” to learn from CSR leaders at Blackbaud, Dell and PIMCO on how they support communities facing the impacts of COVID-19. ). These will be critical metrics for us to gauge our performance.

Government 96

Government Social Blackbaud Companies 96

M+R

JUNE 5, 2023

The similarities end here because the potential scale of the reach and impact are incomparable. Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. Looking for benchmarks? We’ve got some Benchmarks.

Conservancy 80

Conservancy Influence Mail Headline 80

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. But is this the right question?

Participatory 82

Participatory Evaluation Empowerment Grant 82

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. Impact reporting derived from this data also allows you to show donors how their contributions make a difference over time. This data is important for donors to access for tax purposes.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

AUGUST 3, 2021

The social good community continues to respond to the hardships and impacts of the pandemic and social justice issues. This was the only group that had an increase for all metrics from the 2019 report. How did the challenges of 2020 impact volunteerism and employee giving? Highlights from the 2021 Industry Review.

Disaster 92

Disaster Social North America Companies 92

Kindful

OCTOBER 28, 2021

I’m focusing on acquisition because achieving your acquisition goals will help your organization grow to be more sustainable and have a bigger impact. The key is to look at your data and see which metrics you want to improve. You’ll want to choose ones that will most significantly impact the overall health of your nonprofit. .

Goal 62

Goal Metrics Measure Donor 62

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

CauseVox

APRIL 13, 2022

Flexible metric counting for donations, activity, and impact. One best practice when designing your giving page is to showcase the impact of each donation amount. Meat Fight Embedded Donation Impact Directly Into Their Donation Page. Easy donation form with mobile payments.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Benchmark Data Now. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. However, keep in mind that it’s a less straightforward metric in the case of capital campaigns than it is for annual campaigns you might host.

ROI 69

ROI Campaign Gift Metrics 69

Qgiv

DECEMBER 7, 2022

Proper documentation and tracking of moves management can impact your fundraising in many ways. Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. About the Author.

Database 52

Database Track Donor Management 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. But not every platform will make an impact.

Profit 45

Profit Software Benchmark Student 45

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Forum One

JUNE 9, 2023

A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. We are honored to receive recognition in the 40th Healthcare Ad Awards and proud of the impactful work done by our teams and client partners.

Award 71

Award Colorado Washington Wisconsin 71

NetWits

NOVEMBER 29, 2011

If you’re not delivering personalized content, your email could negatively impact your relationships. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Classy

AUGUST 19, 2021

This will ensure that Classy continuously delivers cutting-edge technology that meets our customers’ needs to drive more funding and, ultimately, more impact. Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Meet Eric Pannese. Unlocking Generosity Through Classy.

Product 52

Product Design San Diego Management 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94