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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause.

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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. Aligning all stakeholders can be a complicated game of mental chess.

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Before your event, use an email series to give supporters a refresher on the policy issues you’re working on and how they’re impacting the community. Email Email is a versatile tool when it comes to virtual lobby days. Petitions Looking for an easy way to get people in the door for advocacy work? We’ll be rooting for you!

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. or “MAKE YOUR DONATION BEFORE MIDNIGHT.”.

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Google’s AI Search Experience: What advertisers need to know

M+R

This is just the beginning of a potentially seismic shift in the way that AI influences the web – and in particular, the fundamental deal wherein advertising subsidizes the free and open internet that we’ve all come to love. Assess the state of your brand and its possible impact on generative AI recommendations. Why does it matter?

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3 Grassroots advocacy milestones to meet this month

EveryAction

They will provide the air cover for your more impactful actions. Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. Report #2: took four or more actions in the past six months. Let’s get started.

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