NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

Audience 80

Audience Phase Nonprofit Mind 80

sgEngage

JANUARY 22, 2024

Back in the mid-2010s, I served as chair of the selection committee for the Washington, DC region’s biggest award recognizing excellence in nonprofit management. Over the years, we noticed that excellence in the sector was evolving, but our questions felt like they were behind the curve. We needed to change up our questions.

Question 85

Question Application Reflection Philanthropy 85

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices. Question: How can we add NTEE codes on the IRS file or Candid?

Audience 79

Audience Practice Fundraising Profile 79

Nonprofit Tech for Good

MAY 4, 2022

Have you noticed, in the last year or so, how many nonprofits have rebranded? No doubt, change is always in the works in the nonprofit world, but the pandemic forced many organizations to change more than usual; to pivot and regroup. Below is a sampling of important questions to ask. Are any of these measurable? In Summary.

Tools 295

Tools Effective Evaluation Nonprofit 295

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. Here are some clear ways nonprofits can use Quora: 1. With Quora’s vast variety of topics, your nonprofit will have instant exposure on a platform with tons of users looking for answers to their questions.

Awareness 52

Awareness Question Ideas Strategy 52

Nonprofit Tech for Good

SEPTEMBER 17, 2022

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The next question, of course, is how? The answer is in understanding your goal and audience, and then matching your pitch to the prospect. After all, what nonprofit doesn’t want that?

Donor 305

Donor Effective Fundraising Map 305

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 82

Avatar Audience Communication Create 82

Nonprofit Tech for Good

MARCH 11, 2023

Nonprofits of all types and sizes can use golf as an effective vehicle to raise mission-critical, unrestricted funds. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships. Here’s why: 1) You’ll raise money and awareness. 5) Help is available!

Fundraising 329

Fundraising Sponsor Registration Platform 329

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. Research shows that nonprofits that have worked through a digital transformation process are fast, agile, and resilient. They can work quickly to collect and learn from data.

Digital 116

Digital Question Mentoring Michigan 116

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. 1) Increased Revenue.

Donation 352

Donation Retention Gift Philanthropy 352

sgEngage

MARCH 18, 2022

Nonprofits everywhere felt the squeeze at the start of the pandemic. Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience.

Audience 84

Audience Facebook Challenge Group 84

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. Innovation was a “need right now” rather than a “maybe later,” and nonprofits were forced to join the twenty-first century — breeding all kinds of virtual solutions. That brings us to the state of nonprofit fundraising today.

Method 353

Method Fundraising Virtual Nonprofit 353

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. But did you know it’s also a great way to acquire new donors for your nonprofit? That’s right! A community-wide kickoff party can do just that.

Donor 342

Donor Fundraising Template Game 342

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. It’s time to talk integrations, nonprofit friend. Salesforce is a robust CRM software that many nonprofits use to manage donors and follow up on donations. What’s your next step? Your best bud. . 2)Apple Pay.

Integration 363

Integration Alexa Paypal Virtual 363

sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. As technology evolves, your nonprofit should expand to tell your story in more engaging, shareable, and innovative ways, such as podcasting. Connect with nonprofit professionals.

Audio 76

Audio Podcast Content Phase 76

Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Let’s explore a few key tenants of making pop-ups work for your nonprofit: 1. Let’s start by defining what a pop-up is. Use p op-ups only on desktop.

Websites 321

Websites Work Test Nonprofit 321

TechImpact

SEPTEMBER 29, 2014

Whatever you want to call them , there’s no doubting their importance in funding the nonprofit sector in future decades. What nonprofits can not lose sight of is the ever increasingly important role they’ll have to play in the volunteerism world, too. Sign-Up for Nonprofit Insights for Targeting Volunteers in 2015. Go to them.

Volunteer 182

Volunteer Question Donor Tech 182

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

Audience 66

Audience Research Change Sample 66

Greater Giving

FEBRUARY 10, 2022

Like many nonprofits, the Woodland Park Zoo was caught off-guard by the onset of the pandemic. Read the full client story here to learn how they pulled off such a complex event, and get all the tips and tricks to help your nonprofit get there, too. How did The Woodland Park Zoo raise nearly $2 million in the midst of a pandemic?

Audience 98

Audience Stream Virtual Seattle 98

Candid

APRIL 2, 2024

Asking grantmakers for funding can be an intimidating process, especially for small or lesser-known nonprofits. For small or lesser-known nonprofits to fundraise successfully, they need a strategy focused on increasing public visibility and cultivating long-term and diversified funder relationships.

Relationship 111

Relationship Effective Fundraising Linkedin 111

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Direct mail reaches different audiences. On average, direct mail has an open rate of 57.5% Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

EveryAction

APRIL 6, 2017

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

Classy

AUGUST 9, 2021

To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. Nonprofits are hopeful that they can re-engage their donors from last year with a new eye on what’s ahead for the future of fundraising. Nonprofits raised more than $2.47

Question 95

Question Giving Gift Campaign 95

The MatrixFiles

MARCH 25, 2024

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? If your association or nonprofit is looking to increase non-dues revenue, be sure to include someone from the AMS team and ask these questions: Conduct a usability study. Hard to know.

Generation 264

Generation Registration Associations Amazon 264

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Practice 36

Practice Organization Nonprofit Content 36

sgEngage

MARCH 19, 2024

Embracing innovation can transform your nonprofit. But for innovation to thrive, you must embrace a culture where the entire nonprofit is committed to enhancing processes or strategies by transforming ideas into actionable improvements. Let’s start by understanding ‘culture of innovation’ and why it matters.

Culture 80

Culture Create eBook Attitude 80

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. HubSpot’s recent research helps to answer this question: branded video content is the most memorable.

Video 105

Video Support Tips Audio 105

ASU Lodestar Center

FEBRUARY 11, 2020

posted by Samantha Wessel, Fall 2019 Alumna, ASU Master of Nonprofit Leadership & Management. Finding ways to bring short-term volunteers into your nonprofit can be tough, especially if your organization relies heavily on training or extensive screening mechanisms to ensure long-term commitments. Illustration by Jocelyn Ruiz.

Volunteer 75

Volunteer Question Arizona Massachusetts 75

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Bloomerang

JULY 7, 2021

Here are three questions whose answers will give you guidance on how to start serving donors. Question 1: What are our donors’ needs? Question 2: What is your core belief and expertise? If two nonprofits have the same mission but different underlying core beliefs, how they fulfill their mission will look very different.

Process 135

Process Question Donor eBook 135

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Our #1 tip is: start grouping them into audiences, and investigate how each one performs on your campaign. . Are your conversion rates different for different audiences? How do they respond to upgrade asks?

Donor 298

Donor Track Campaign Facebook 298

Nonprofit Tech for Good

DECEMBER 13, 2021

It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Target audiences. Do they have budget or timeline questions that could help them better prepare a bid for you? Next would be technical and design requirements. Objectives of the redesign.

Websites 306

Websites Analytics Project Proposal 306

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

Analysis 105

Analysis Audience Test China 105

NonProfit PRO

JANUARY 26, 2022

Audiences are changing, donors are evolving, and patrons of all backgrounds are participating. The biggest question is: Are these diverse voices represented at the table within our organizations?

Voice 264

Voice Audience Donor Question 264

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

Media Cause

FEBRUARY 27, 2024

For nonprofits in the U.S. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. And yes, earlier this year, Sesame Street’s Elmo broke the Internet when he asked the simple question, “How is everybody doing?”

Communication 59

Communication Support Calendar Advocacy 59

Whole Whale

APRIL 13, 2022

Questions to ask a potential vendor (PDF). See our ultimate nonprofit RFP guide with examples and templates. Questions to ask Vendors. Are they talking about the mobile audience, and how their design will accommodate users on smaller screens? Has the agency asked about the demographics of your audience? Experience.

Process 52

Process Question Proposal PDF 52