Maximize Holidays to Expand Your Nonprofit Audience
NonProfit PRO
MARCH 6, 2024
Holidays evoke emotion, while nonprofit campaigns use emotion to drive action. Here's how to use holidays to connect with a broader audience.
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NonProfit PRO
OCTOBER 17, 2023
Data Axle announced the addition of more than 100 million audience indicators to its donor database cooperatives, Apogee and DonorBase. Data Axle Nonprofit is launching a comprehensive suite of derived indicators to identify new and expanded donor behaviors, affinities, and gifting potential.
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NonProfit PRO
JULY 13, 2023
Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors. We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data.
NonProfit PRO
DECEMBER 6, 2021
Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.
NonProfit PRO
AUGUST 4, 2021
Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both.
Candid
APRIL 13, 2023
This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.
NonProfit PRO
SEPTEMBER 28, 2022
As your organization prepares for the year-end, it's important to remember that your constituents may have different priorities now. Here are some tools you can use to assess your current donor database.
NonProfit PRO
SEPTEMBER 14, 2023
There’s no sugarcoating it, it’s tough for nonprofits to break through the noise and create connections with new audiences. So, how can nonprofits capture that attention of potential donors? When creating a successful digital program today, it’s important to have a realistic understanding of the digital landscape.
See3
APRIL 9, 2024
Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.
Nonprofit Tech for Good
JANUARY 29, 2024
Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Make eye contact with your audience. Say their name.
Nonprofit Tech for Good
SEPTEMBER 5, 2023
By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.
Nonprofit Tech for Good
JANUARY 19, 2024
While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Human-Centered SEO for Nonprofits in 2024 Good (optimized) content has a better chance of working for you and getting your nonprofit found online. But, just in case, here’s a couple pointers.
NonProfit Hub
JULY 13, 2021
How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.
Top Nonprofits
FEBRUARY 16, 2022
Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.
Nonprofit Tech for Good
FEBRUARY 2, 2024
When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. From promotion to registration to golfer engagement, digital tools improve fundraising outcomes and make life easier for nonprofit tournament organizers.
TechImpact
AUGUST 26, 2014
We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.
CauseVox
MARCH 1, 2024
Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.
NonProfit PRO
MARCH 7, 2024
When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.
NonProfit PRO
SEPTEMBER 20, 2023
AuctionGPT gives charities with limited resources access to the same type of technology as larger nonprofits, making it easier for them to promote their causes to a wider audience and make a meaningful difference. ClickBid launched AuctionGPT as part of its mobile bidding software.
Nonprofit Tech for Good
MARCH 4, 2023
Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with.
Nonprofit Tech for Good
JUNE 24, 2023
Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Key criteria for nonprofits to consider when designing emails for accessibility include: Ensure that your brand colors pass ADA contrast ratio guidelines of 4.5:1
Nonprofit Tech for Good
MAY 8, 2023
By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. The rules for opting in are different for nonprofits. Now, text messaging is ingrained into our everyday lives. You can read all about it here.
NonProfit PRO
FEBRUARY 23, 2022
With in-person events forced to move to virtual, the nonprofit industry has seen a complete change in operations over the last two years. During this transition, nonprofits are turning to new event software and tools to create the best experience for their audiences.
Big Duck
AUGUST 9, 2023
Get tips on how to consider a different approach when thinking about communications research for your nonprofit.
Nonprofit Tech for Good
FEBRUARY 26, 2024
By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. How do they reach their audiences? They’re out there by the hundreds, maybe by the thousands.
Bloomerang
MAY 25, 2021
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.
Nonprofit Tech for Good
JULY 30, 2023
By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.
Bloomerang
AUGUST 3, 2023
It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. Answer: The definition of mission creep is when a nonprofit organization deviates from its mission and participates in programs or activities that do not align with its purpose.
Nonprofit Tech for Good
NOVEMBER 13, 2023
Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. Selecting compelling items that appeal to your audience can significantly impact your fundraising results.
Nonprofit Tech for Good
NOVEMBER 11, 2022
By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA? About the Sponsor.
Nonprofit Tech for Good
JULY 2, 2020
Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. When creating an account for your nonprofit, you should choose a business profile over a personal one.
Nonprofit Tech for Good
MAY 4, 2022
Have you noticed, in the last year or so, how many nonprofits have rebranded? No doubt, change is always in the works in the nonprofit world, but the pandemic forced many organizations to change more than usual; to pivot and regroup. What might your target audience get confused about when they think of your organization?
NonProfit PRO
JULY 20, 2022
Learning management systems assist nonprofits with the tracking and delivery of education, training and more to all of its audiences, including staff at all levels, as well as professionals and volunteers for mission delivery.
NonProfit PRO
SEPTEMBER 26, 2022
Every nonprofit should be exploring TikTok. With the ability to capture a large audience, the platform has quickly become a hub of creativity and connection, and can bolster your organization's mission. Here are four steps to make the most of this popular social media platform.
Nonprofit Tech for Good
APRIL 20, 2020
By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Are you ready to innovate? .
Nonprofit Tech for Good
FEBRUARY 28, 2021
It’s no secret that corporate donors are invaluable partners for nonprofits. It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. Feeding America is the second-largest nonprofit in the United States. Many of its partners have loyal audiences on social media.
NonProfit PRO
JULY 15, 2021
donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. Jude, are reaching out to new audiences, like gamers, because they know they have to meet people where they are, to support a good cause. Technology and more people-centric (i.e., Also, leading organizations, such as St.
Nonprofit Tech for Good
FEBRUARY 23, 2021
Engagement is the key to effective nonprofit videos. In this webinar you’ll learn the science behind creating highly engaging videos, review key findings from the largest study of nonprofit videos ever, and receive practical tips to make your nonprofit’s video more engaging. Cost: Free.
NonProfit PRO
JANUARY 26, 2022
a leader in high-response fundraising audiences and donor optimization, recently announced that Lori Read has joined the company as senior vice president, strategic relationships-nonprofit. Wiland, Inc.,
Nonprofit Tech for Good
OCTOBER 17, 2023
Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.
Media Cause
JANUARY 18, 2022
While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted.
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