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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Make eye contact with your audience. Say their name.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Is technology tying your audience in knots? Trust isn’t a challenge that is currently top of mind for association leaders. The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. Groups discussed the same question simultaneously.

professionals

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But, just in case, here’s a couple pointers.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Motivations: How are your donors moved to give?

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

Have you noticed, in the last year or so, how many nonprofits have rebranded? No doubt, change is always in the works in the nonprofit world, but the pandemic forced many organizations to change more than usual; to pivot and regroup. Below is a sampling of important questions to ask. Are any of these measurable?

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Investigating and Improving the Questions You Ask Grantees

sgEngage

Back in the mid-2010s, I served as chair of the selection committee for the Washington, DC region’s biggest award recognizing excellence in nonprofit management. Over the years, we noticed that excellence in the sector was evolving, but our questions felt like they were behind the curve. We needed to change up our questions.