Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 245

Facebook Fundraising ROI Virginia 245

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 75

Audio Podcast Content Phase 75

Nimble AMS

MARCH 25, 2022

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. These metrics tell you how many of your members have joined the online community and how many are using it. Number of online community logins.

Community 134

Community Online Strategy Guidelines 134

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Build trust with donors using Bloomerang Payments , a best-in-class payment processing platform. Seamless payment processing.

Websites 76

Websites Paypal Fundraising Nonprofit 76

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Start your planning process by reviewing your current fundraising strategy and performance. The characteristics of your donor base.

Giving 120

Giving Retention Metrics Demographics 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement?

Guide 107

Guide Giving Nonprofit Metrics 107

Nonprofits Source

MAY 25, 2023

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. Keep a Pulse on Reviews Reviews matter. Monitor reviews.

Goal 52

Goal Tips Review Map 52

Neon CRM

SEPTEMBER 1, 2023

Now, let’s say that, during a proposed budget review, you notice that the board has cut funding for a top-rated yearly educational program with your constituents. However, pulling that information with a constituent relationship management (CRM) platform would be much simpler, possibly just a matter of selecting the right report template.

Guide 52

Guide Business Support Metrics 52

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. Keep in mind that the most effective fundraising software offers multiple tools within the same platform. This resource was made for nonprofits like yours!

Software 87

Software Guide Fundraising Platform 87

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving.

Donation 52

Donation Donor Giving Demographics 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Once you decide on the channels that you’ll focus on, it’s time to review your posting frequency. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 278

Calendar Social Media Content Media 278

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Audience Poll 143

Forum One

NOVEMBER 3, 2021

Knowing where and how to access the full package of data to even begin to review it is a real challenge, especially when data platforms aren’t connected to one another or aren’t online. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

Report 71

Report Data Metrics Analysis 71

Forum One

AUGUST 16, 2023

Knowing where and how to access the full package of data to even begin to review it is a real challenge, especially when data platforms aren’t connected to one another or aren’t online. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Story 60

Story Report Data Blended 60

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Help edit or review grant proposals and grant reports. Offer to draft, edit, review and improve the acknowledgment emails or letters the organization sends to donors. Join online fundraising communities and ask lots of questions and monitor for great ideas.

Fundraising 353

Fundraising Mail Law Donation 353

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 92

Social Media Media Strategy Social 92

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Develop a strategy for data storytelling. Understand your capacity.

Story 67

Story Data Storytelling Lesson 67

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Is it engaging?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

The Modern Nonprofit

SEPTEMBER 12, 2023

Review previous year-end campaigns to understand what drove results and what fell flat. Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Setting Up Tracking and Metrics What’s measured gets managed.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Qgiv

JANUARY 12, 2023

To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. What do they like?

Social Media 52

Social Media Strategy Media Donor 52

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Metrics: Select quantitative measurements like Pageviews, New Users, or Conversions. 2021-01-31), relative dates (e.g.,

Analytics 41

Analytics University Data API 41

sgEngage

APRIL 10, 2023

Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. Start your planning process by reviewing your fundraising strategy for this past Giving Tuesday and its overall performance. Create a research-based fundraising strategy.

Demographics 72

Demographics Retention Donor Research 72

Bloomerang

JANUARY 22, 2024

Look into: Your primary audience. Who will make up your main audience of donors, volunteers, corporate partners, foundations, and other supporters that will help keep your nonprofit operating? After a thorough review process, you’ll be ready to select your nonprofit’s board.

Nonprofit 80

Nonprofit Files Policy Software 80

Whole Whale

JANUARY 28, 2023

The most attractive aspect of the medium is how intimate the relationship can be with the audience. As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform. We can cross check these numbers by using another tracking platform that we have setup for Whole Whale through Podbean.

Podcast 52

Podcast Measure Feeds Plugin 52

DipJar

JUNE 20, 2023

This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. Let’s look at a few specific examples as we review the various elements of a SWOT analysis. You don’t have a clear system for tracking metrics such as donor retention rates.

Analysis 52

Analysis Guide Nonprofit Retention 52

Bloomerang

AUGUST 28, 2023

In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. Here’s what to expect: What is a nonprofit CRM?

Profile 91

Profile Software Nonprofit Donor 91

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? Segment audience based on their area of interest and draft personalized content. Target an audience that actually/ frequently reads your emails. If buying, ensure that the list matches your target audience and geographic region . According to Mailchimp ?

email 85

email Marketing Spam Rate 85

Forum One

JUNE 9, 2023

A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories.

Award 71

Award Colorado Washington Wisconsin 71

sgEngage

SEPTEMBER 11, 2023

It’s important to note that your team should always review ChatGPT’s output to ensure it reflects your brand voice and gives it a human touch that your audience wants to engage with. It engages a specific type of audience and reaching that demographic is a huge part of a golf fundraising event.”

Charity 77

Charity Create Sponsor Sample 77

Neon CRM

NOVEMBER 8, 2023

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. If you’re a nonprofit, those ads can help you reach new audiences, connect with donors who are looking for a cause like yours, promote your events, and more. Pretty cool.

Grant 52

Grant Google Track Guidelines 52

sgEngage

AUGUST 23, 2023

Follow these steps to map user journeys: Create audience personas. Dive into your constituent data to understand your audience’s demographics. This lets you know which pages visitors are interested in and which page elements are engaging the most audience members. This can help create a memorable connection with your audience.

Websites 76

Websites Organization Tips Map 76

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Share compelling imagery.

Contest 84

Contest Headline Social Media Survey 84

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. .

Guide 93

Guide Virtual Registration Platform 93